Win More With White Cup
White Cup’s Product Suite Combines CRM, BI & Pricing.
Learn More About White Cup Solutions
The Insights & Tools You Need to Win
with the Most Critical and Complete CRM+BI Platform
White Cup CRM
White Cup CRM has all the functionality you’d expect from enterprise CRM software, and it’s designed by distributors like you who know the industry better than anyone. It’s faster and easier for your whole team to use. You can also add new sales reps as your team grows without paying per seat.
Benefits include:
- Send automated lead notifications to the right reps at the right time
- Act on insights with automated workflows and templates
- Create trackable campaigns to acquire new leads or target existing customers
- Set and measure sales goals with seamless forecasting tools
- Show every rep how their efforts impact the bottom line with sales dashboards
- Accelerate sales cycles with quotes that include pricing suggestions and electronic signatures
White Cup BI
White Cup Business Intelligence makes ERP, ecommerce, and sales data accessible to everyone in dashboards they can see anytime, anywhere.
Benefits include:
- Get customer scorecards in seconds
- Identify your most profitable accounts and contacts
- See purchasing trends to find your best upsell opportunities
- Stay on top of open or late orders
- See customer balances and payments in real-time
White Cup Pricing
With White Cup Pricing, customer and product segmentation and pricing analysis that used to take weeks takes minutes. It’s easier than ever to make adjustments to your pricing strategy and implement it consistently.
Benefits include:
- Group customers by buying habits, profitability and the cost to serve them
- Identify your most profitable customers
- Create pricing scenarios before you commit to changes
- Gain greater control over your pricing strategy, reduce discounting and protect your margins
- Train your team to identify quick wins
- Track returns with weekly performance reviews and dashboards
True business intelligence from your own ERP
White Cup Integrations
White Cup has built integrations with the leading distribution ERPs, to create a seamless onboarding experience. Not using one of these ERPs? We can build a custom integration with any ERP or data source to give your sales team the data they need to win more deals in real-time.
Our ERP integration gives you all the insights you need to see your best opportunities clearly and seize them faster. You can see billing and shipping information on accounts and contacts, accounts payable and accounts receivable, open orders and quotes, sales bookings, inventory snapshots, purchasing data and more.
Some of our leading integrations:
And More...
Join the Winner’s Circle
White Cup has everything you’d expect from an enterprise CRM with true business intelligence and over two decades of expertise in distribution. See how 500+ leading distributors win more with us.
“White Cup delivers incredible insights that are crucial to our success.”
Cole Callahan
Director of Strategic Initiatives
Callico Distributors, Inc
“Using White Cup’s CRM and BI, we are making better decisions and experiencing faster deal flow, with better sales revenue results. With White Cup, our sales reps are up to 2x more effective in converting customer meetings into opportunities and are now closing deals 75% faster.”
Vice President of Sales
A Global Leader in Personal
Protective Equipment
“White Cup Pricing provided us with data that highlighted where we had been charging too much or not enough based on our new matrices and created an accurate global price matrix that we really needed. We saw 40x ROI after implementation and an immediate impact on margins, gross profit and overall efficiency.”
Corporate Manager
Pricing
HVAC and plumbing distributor