Close deals 30% faster and 30% larger in year 1

Why Distributors Choose
White Cup CRM + BI vs. Proton.ai

White Cup CRM + BI transforms data from your ERP and eCommerce platforms into actionable insights. And with distribution-specific workflows and reports, your reps can manage tasks, prepare for meetings, and automate follow-up faster.



Take a tour of White Cup CRM + BI

See The Difference

Distributors need more than AI suggestions—they need a CRM that truly understands their business. White Cup CRM + BI combines deep ERP integration, embedded business intelligence, and U.S.-based support, all at one flat rate. Proton.ai offers AI-driven recommendations, but often falls short on ERP integration, BI depth, and predictable pricing. White Cup has a proven track record of successfully replacing Proton.ai for multiple distributors.

Feature
White Cup CRM + BI
Proton.ai
CRM + BI in One Platform
✅ Embedded BI with dashboards for sales, ops & execs
❌ Requires exports to analyze performance data
ERP Integration (Epicor, Infor, P21, etc.)
✅ Deep, native ERP integration with real-time data
⚠️ Requires custom data mapping; no real-time inventory/pricing
Automation
✅ Built-in automation for quote follow-ups, re-order prompts, and workflows across teams
❌ Limited automation builder; advanced automation tied to higher pricing tiers
Inventory Visibility for Reps
✅ Live availability and pricing from ERP
❌ Not available within the CRM interface
Reporting & Dashboards
✅ True BI with pre-built reports, drill-downs, and cross-department visibility
❌ Limited buggy reports
Customization & Flexibility
✅ Add fields, customize records, and configure workflows without calling support
❌ Cannot add fields to account/contact records; requires vendor involvement for even simple changes
Lead and Customer Marketing
✅ Import, filter, and track leads easily; pipeline tools built in for sales + marketing automations
❌ Lead import/filtering unreliable; limited customization
Quoting
✅ Proven quoting tied to ERP with pricing/availability in real time
⚠️ Quoting tool is new and unproven; lacks depth

Seamless ERP Integration

Without ERP integration, a CRM for distributors is just a glorified Rolodex. Without native integrations, implementation is time-consuming, messy, and expensive. 

White Cup connects directly with your ERP, turning past purchasing data into actionable insights and feeding sales activity back to your system. 

The result? No data silos, no duplicate entry—just one powerful, unified sales engine.

  • Full Transparency

    Manage relationships, orders, and inventory with all your customer and product data in one place, ensuring seamless operations.

  • Faster Quoting

    Generate accurate quotes instantly, push orders back to your ERP, and close deals faster.

  • Actionable Insights

    Built-in BI + AI recommendations show reps exactly what customers are likely to buy next.

Epicor Logo
Trulinx
Oracle Netsuite

Stop Paying Extra for the Essentials

Unlike Proton.ai, White Cup comes with unlimited seats, all features, and all integrations for one, flat price.

Comprehensive Features

White Cup CRM + BI includes all the features you’d expect in a CRM, like email marketing, business intelligence, and customer support ticketing without additional charges.

Transparent Pricing

Pay one flat fee with White Cup CRM, minimizing costs for your organization and helping you achieve faster returns.

Distribution-Specific Intelligence

Access all the analytics and reporting you need with distribution-specific business intelligence built right into the CRM, empowering your team to make 
data-driven decisions.

See Why These Customers Chose White Cup CRM

Success Story

Clayton Controls Simplifies Sales Forecasting

Using a CRM that integrates natively with their ERP, Epicor P21, Clayton Controls can easily see their sales performance last year and what opportunities they have in the pipeline. When a quote closes, the team can see it in White Cup CRM along with the full history of the interaction.

See Their Story
Success Story

LEPCO Centralizes Insights With White Cup CRM + BI

Lawn Equipment Parts Company (LEPCO) found a single source of truth for customer and product data with White Cup CRM. Because the CRM integrates natively with LEPCO’s ERP and includes business intelligence, they can easily see sales performance and other KPIs.

See Their Story
Success Story

SupplyDen Scales Sales With White Cup CRM + BI

 SupplyDen replaced instinct-driven selling with White Cup’s CRM + BI, giving reps clear territories, real-time visibility, and data-driven coaching. With centralized reporting and mobile access, the sales team grew from 7 to 11 reps while boosting focus and accountability.

See Their Story
Request a Consultation

Achieve Quicker Wins with White Cup CRM + BI

Ready to see how White Cup CRM + BI can help your distribution business achieve real results without the complexity and extra costs of Proton.ai? Schedule a short consultation to assess your needs and talk about how White Cup CRM compares to Proton.ai.

Frequently Asked Questions

  • What are the main differences between White Cup CRM + BI and Proton.ai?

    White Cup was built exclusively for distributors and backed by 20+ years of industry expertise. Key differences include:

    • Integrated BI: White Cup includes a full Business Intelligence platform for deeper visibility and true distribution-focused insights, unlike Proton.
    • Ease of use: Customers say White Cup is easier to self-manage and customize without constant support, while Proton often requires more ongoing assistance.
    • Transparent pricing: One flat rate, with no “nickel and dimed” per-seat or add-on charges, unlike Proton’s pricing.

    White Cup’s useful, purpose-built AI combined with powerful automation sets your distribution business up for not just a system of record – but a smart system of action. AI without automation is like building a control room full of smart blinking lights and alarms, but no switches to do anything about them. White Cup connects intelligence with action so you can actually move forward and drive results.

  • Will White Cup save me money compared to Proton.ai?

    White Cup CRM + BI offers transparent, all-inclusive pricing with no per-seat charges, while Proton.ai can become expensive due to per-user licensing and additional costs for essential features​.

  • How quickly can I get up and running compared to Proton.ai?

    White Cup is built for fast, practical implementation:

    • Pre-built dashboards, reports, and ERP integrations
    • Deep expertise with distributor ERPs like Epicor, Infor, DDI, Dynamics, and Sage
    • Data structured to give reps actionable insights from day one

    That means you see value right away—without months of customization. Proton.ai also offers onboarding, but customers often find White Cup delivers results faster and with less setup effort

  • Which CRM gives me better business intelligence?

    White Cup CRM + BI comes with built-in business intelligence tailored to distribution, including customer scorecards, purchasing trends, and other ready-to-use insights—without extra costs or custom development. All accessible from mobile. Purpose-built AI tools turn raw data into clear actions for your sales team. 

  • How do automation features in White Cup CRM compare to those in Proton.ai?

    White Cup CRM + BI makes automation simple and practical, with tools like automated quote follow-ups and re-order reminders built right in. Proton.ai also offers automation, but it can be more complex to set up and often requires access to higher-priced tiers.

  • Is White Cup easier to manage than Proton.ai?

    While Proton.ai charges extra for different levels of support that should be standard, White Cup CRM + BI offers dedicated support through multiple channels, including phone, live chat and our support portal — all without additional costs. 

  • Which CRM is better suited for a growing distribution business?

    Both White Cup and Proton.ai are focused on distributors, but White Cup is built to scale with growth in a more practical way. With 20+ years of distribution expertise, a fully integrated BI platform, and flat-rate pricing, White Cup gives growing businesses the insights and flexibility they need without extra complexity or surprise costs.

  • What’s involved in migrating from Proton.ai to White Cup CRM?

    Switching is easier than you might think. Our team handles data assessment, migration, and setup to minimize disruption and keep your workflows intact. We also provide training and ongoing support so your team can get productive in White Cup quickly.

    With White Cup, you can be confident that the migration process is handled by experts who understand the nuances of your data and business, are committed to a seamless transition, and have a proven track record of success.