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Think You’ve Maxed Out Sales?

Think Again!

You might feel like your distribution sales team is operating at full capacity, exhausting every customer relationship in their territory.

But without business insights and a CRM that integrates with your ERP, they could easily miss opportunities in plain sight.

See what types of opportunities your team can uncover to increase sales with White Cup CRM + BI.

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Opportunity Alert:

Remind a Customer To Reorder

Your customers typically follow predictable ordering patterns. But without spending hours analyzing each customer’s purchasing history, your sales reps won’t know when to expect reorders so they can address any supply chain challenges or to reach out with special offers. Imagine seeing notifications to reach out to those customers at just the right time, giving you quick wins that move you closer to reaching your sales targets.

Opportunity Alert:

Recommend Related Products

A customer who purchases HVAC equipment likely also needs accessories like ductwork materials and filters, but with thousands of products available, recommending the right ones can be challenging for distribution sales teams. White Cup CRM + BI includes AI-powered product recommendations based on each customer’s purchasing history.

Opportunity Alert:

Turn Online Browsing Into Buying

Your customers are browsing products on your website and adding them to their online carts but not completing their orders. Your sales team likely doesn’t see that activity if your CRM doesn’t integrate with your eCommerce platform. What if your team could catch those missed opportunities?

Opportunity Alert:

Remind Customers Of Open Quotes

Many distributors admit they lose opportunities simply because they lose track of following up on quotes. Using a CRM that integrates with your ERP helps your team quote efficiently, follow up effortlessly, and maintain a record of all your sales activity.

Opportunity Alert:

Re-engage Customers To Reduce Churn

According to Net Promoter Score survey company CustomerGauge, the average churn rate for B2B wholesale distributors was 56% in 2024 — higher than any other industry the company studied.

Your sales team can use notifications and workflows in your CRM to identify at-risk customers and re-engage them.

Opportunity Alert:

Reach Out to High-Value Clients

Distribution customers often have many physical locations under the same account. Without a complete view of activity across locations, sales reps miss opportunities to address larger, company-wide needs. White Cup CRM gives your team the visibility they need to uncover those opportunities and build more strategic relationships.

Opportunity Alert:

Visit A Customer Near You

Your sales rep is visiting several customers in their territory this week, but they may not realize a big new prospect is only 15 minutes away from their last stop. Help them maximize their time on the road with the White Cup mobile app.

Opportunity Alert:

Sell Slow-Moving Stock

You stock a wide variety of hoses, fittings, and pumps, but by the time you realize a certain product line isn’t selling well, it’s been sitting on your shelves for months, tying up valuable space and capital. Instead of resorting to steep discounts, leverage AI to analyze your sales data, identify slow-moving inventory, and target customers most likely to purchase it.

Now you've uncovered new opportunities... it's time to take the next step!

Why White Cup Is Your Best Gameplan

More than 850 distributors use White Cup CRM + BI to push past their team’s peak performance and achieve greater profitability.

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  • Built For Distributors

    White Cup CRM + BI includes all the features, dashboards, reports and templates you need to go to market faster, ensuring you’re always ahead of the competition.

  • Configured to Integrate

    White Cup CRM + BI is configured to integrate with most ERPs so you have all the data you need from Day One.

  • A Collaborative Sales Engine

    White Cup is designed for every customer-facing member of your team, with role-based dashboards and a flat fee pricing model, so everyone can work together to close deals.

Real Distributors. Real Results.

“Knowledge is power and it is much easier to make solid business decisions when you have timely accurate information at your fingertips.”
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Mike Gracyzk

Pricing Manager

Arlington Industries

“It’s been easier to immediately notice a trend a month or two ahead of time because White Cup is looking at many more data points and displaying it in a way that shows trends. There is nothing in P21 that gives you that really quick snapshot outside of the monthly sales report.”
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Eric Schmidt

VP of Operations

Mar-Hy Distributors

"It has definitely helped our users gather and view data quickly and effectively. From sales team members to upper management, a wide variety of users have been very excited to use the software."
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Josh Blawat

Junior Systems Administrator

Reinders Inc.

"I am able to pull data and save reports that are pre-filtered to only review the data that is important when making decisions without having to sift through the weeds of other info. Reports that used to take me 45 minutes to review are cut down to minutes."
Mike Gracyzk headshot

Mike Gracyzk

Pricing Manager

Arlington Industries

"White Cup really does make a different with tracking our customers' trends and specific product lines, profit margins, and year-over-year quarterly sales. It makes it easier to do year-end reviews with our customers."
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Jason Giannone

Product Line Support & Development

Bender Plumbing Supply

"We manage sales growth and maximize existing inventory using White Cup BI reports to see if it's trending up or down. It gives us necessary data for locations, regions, customers and account managers."
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Todd Taverner

VP Purchasing & Inventory

E.B. Horsman

"We use White Cup BI to create a daily check-in dashboard, enabling us to see cash on hand, sales backlogs and the volume of orders and invoices. It gives me a picture of where the business is at."
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Brian Poggetti

Director of Finance & Operations

Personal Protective Equipment

"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while White Cup BI reduces my wrangling."
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Eric White

Director of Strategic Initiatives

Motion & Flow Control Products, Inc.

"What's nice about White Cup BI is that the roll-out is quite easy. From start to finish, it's quick--didn't even take a week to install. We were able to take the preloaded canned reports, get them to our sales reps, and they were able to run out and provide data to our customers that they had never seen before."

Lance Melnik

IT Manager

Vesco Oil

“The ease of use and the ease of implementation is a significant plus in my world.”
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Holly Horner

IT Manager

Central Turf & Irrigation Supply

“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition, and utilization.”
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Todd Taverner

VP Purchasing & Inventory

E.B. Horsman

“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”
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Jessica Leppanen

Sales & Marketing

CMD Corporation

“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”
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Holly Horner

IT Manager

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