3 Ways BI is Used to Foster Business Growth in Distribution

Confidently make better decisions from your ERP data on customer, product and suppliers.
For more than 20 years, White Cup BI has helped distributors harness the power of their data. The result is better-informed decision-making on sales activity, more relevant customer interactions, and reporting that takes minutes, not hours.
Get easy access to sales information, better customer insights, and improved visibility into your sales and order processes.
White Cup BI is integrated with White Cup CRM, combining sales and account activity.
White Cup BI integrated with White Cup Pricing is what distributors need to confidently improve their bottom line.
Closes deals 75% faster with empowered sales reps, using our CRM and BI products.
“Knowledge is power and it is much easier to make solid business decisions when you have timely accurate information at your fingertips.”
Is 2x more effective in converting customer meetings into opportunities using our CRM and BI products.
"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while White Cup BI reduces my wrangling."
"What's nice about White Cup BI is that the roll-out is quite easy. From start to finish, it's quick--didn't even take a week to install. We were able to take the preloaded canned reports, get them to our sales reps, and they were able to run out and provide data to our customers that they had never seen before."
“The information aggregated on the Scorecards and Dashboards is truly invaluable,“ Bill says, “Not only can we quickly evaluate our sales, our customers, or our product line, White Cup BI has eliminated the extra time and effort it took to manually retrieve this data. It frees up time to do other things, like grow our business.”
“The ease of use and the ease of implementation is a significant plus in my world.”
“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition, and utilization.”
“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”
“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”
After nearly 50 years in business, this Wine Distributor has honed in on exactly what it means to blend data-driven sales and personal relationships.
“What a BI tool like White Cup BI does for us—it organizes the data into information, and by organizing that information, it becomes knowledge, and by having knowledge, we can make decisions.”
– President, Wine Distributor