White Cup BI

Snap Your Fingers and Turn Your Data into Performance Trend Dashboards

Confidently make better decisions from your ERP data on customer, product and suppliers.

White Cup BI for Distributors Product Sheet

white cup bi business intelligence for wholesale distribution

Make Better, Data-Driven Decisions with White Cup BI

For more than 20 years, White Cup BI has helped distributors harness the power of their data. The result is better-informed decision-making on sales activity, more relevant customer interactions, and reporting that takes minutes, not hours.

Recognize Trends Before Your Competitors

Get easy access to sales information, better customer insights, and improved visibility into your sales and order processes.

Have more meaningful customer conversations to address trends specific to their account
Understand purchase data that exposes sales opportunities and action steps
Increase the visibility of your sales process to improve sales performance

Grow Revenue with BI + CRM

White Cup BI is integrated with White Cup CRM, combining sales and account activity.

View open opportunities from White Cup CRM on the White Cup BI dashboard, making it easy to coordinate account activity with sales data
Easily drill down into account activity and sales data to prepare for customer meetings
Role-based access keeps reps on task while setting sales managers up to effectively coach team members on specific activities

White Cup Pricing in BI business intelligence

Improve Profit with BI + Price Optimization

White Cup BI integrated with White Cup Pricing is what distributors need to confidently improve their bottom line.

Trust that your sales reps are setting the right price with visibility into each rep’s performance and profitability.
Empower your team with actionable, profit-optimizing data.
Confidently price your products to grow your topline revenue and bottom-line profits.

Distributors Trust White Cup

Closes deals 75% faster with empowered sales reps, using our CRM and BI products.

Protective Industrial Products

“Knowledge is power and it is much easier to make solid business decisions when you have timely accurate information at your fingertips.”

Bob Hoff Operations Manager, Chase Plastics

Is 2x more effective in converting customer meetings into opportunities using our CRM and BI products.

Protective Industrial Products

"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while White Cup BI reduces my wrangling."

Eric White Director of Strategic Initiatives, MFCP - Motion & Flow Control Products, Inc.

"What's nice about White Cup BI is that the roll-out is quite easy. From start to finish, it's quick--didn't even take a week to install. We were able to take the preloaded canned reports, get them to our sales reps, and they were able to run out and provide data to our customers that they had never seen before."

Lance Melnik IT Manager, Vesco Oil

“The information aggregated on the Scorecards and Dashboards is truly invaluable,“ Bill says, “Not only can we quickly evaluate our sales, our customers, or our product line, White Cup BI has eliminated the extra time and effort it took to manually retrieve this data. It frees up time to do other things, like grow our business.”

Bill Kidd Controller, Johnstone Supply, The Orion Group

“The ease of use and the ease of implementation is a significant plus in my world.”

Holly Horner IT Manager, Central Turf & Irrigation Supply

“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition, and utilization.”

Todd Taverner VP, Purchasing & Inventory

“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”

Jessica Leppanen Sales & Marketing, CMD Corporation

“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”

Holly Horner IT Manager, Central Turf & Irrigation Supply logo

Wine Distributor Advances with Data-Driven Sales

After nearly 50 years in business, this Wine Distributor has honed in on exactly what it means to blend data-driven sales and personal relationships.

Expose sales opportunities through increased communication and visibility of customer data metrics.
Improve margins by identifying trends in expenses, sales, and profitability of product lines.
Respond more quickly to insights into customer buying trends, billing cycles, and quoting.
Provide customizable, role-specific dashboards and analytics for your team.

“What a BI tool like White Cup BI does for us—it organizes the data into information, and by organizing that information, it becomes knowledge, and by having knowledge, we can make decisions.”

– President, Wine Distributor

Read the Case Study