Growing Revenue is Easier with Revenue Intelligence Software

Quickly transform your existing data into actionable insight to grow revenue and improve your margins.

White Cup is Revenue Intelligence

Revenue intelligence is the driving force behind improving revenue performance. It’s the process of centralizing business data to uncover insights, taking action on those insights, then measuring results. The revenue intelligence loop has four main components: Capture Data, Discover Insights, Act, and Measure.

White Cup revenue intelligence ties all aspects of business data together. The result is the most comprehensive and actionable view of opportunities that lead to more sales and continued growth. Continual improvement in the sales process can create growth, even in challenging markets.

White CupWhite Cup Revenue Intelligence Chart

Industry-Specific BI and CRM

Our analytics and workflows are pre-built for each role in your organization, so you can increase your profitability and productivity by leveraging powerful information already in your business system.

BI and CRM for Distributors

Our 20+ year of experience in the distribution industry empowers us to address unique distributor challenges, like slim margin and challenging competitive landscapes.

View Distribution

BI and CRM for Office Technology

Our 20+ year of experience in the office technology industry, we built our products to help dealers win in this evolving and challenging market.

View Office Technology

                                         Improving revenue performance
                                        Growing revenue 
                                        Making sense of your business
                                        Decision making
                                        Challenging the competition
                                        Challenging the competition 
                                        Your digital transformation
                                        Uncovering actionable insights
                                        The information needed for good decisions
                                        Increasing profitability 
                                        Increasing profitability 
                                        Growing revenue
                                        Growing revenue
                      

is easier

                                        with White Cup.
                                        with revenue intelligence solutions.
                                        with White Cup.
                                        with White Cup.
                                        with revenue intelligence solutions.
                                        with an integrated analytics and CRM solution.
                                        with an integrated analytics and CRM solution.
                                        with analytics you trust.
                                        with analytics you trust.
                                        when you are confident in your data.
                                        when you have a complete view of margin performance.
                                        when you have visibility and control of your sales process.
                                        when your CRM and BI tools are scalable.
                      

Talk to Us

Vintage Wine Distributor

After nearly 50 years in business, Vintage Wine Distributor has honed in on exactly what it means to blend data-driven sales and personal relationships. President Casey Forbes explains how White Cup’s MITS BI software became an integral tool that allows his business to move beyond a spreadsheet and take actionable steps to grow into the future.

Casey Forbes, Vintage Wine Distributor, President

Vintage Wine Distributor

"The ease of use and the ease of implementation is a significant plus in my world. And, based on the money MITS BI saved our company, the software paid for itself within 3 months."

Holly Horner IT Manager, Central Turf & Irrigation Supply

"I would recommend MITS BI to any Prophet 21 user who currently struggles with data, acquisition, and utilization."

Todd Taverner VP, Purchasing & Inventory, E.B. Horsman & Son

The White Cup Customer Journey

When you become a White Cup customer, our team of industry experts partners with you to ensure success every step of the way.

Guided process for an easy implementation
Training to drive adoption
Ongoing support to deliver value

Customer Journey

Integrate Your Technology

Get a 360° view of your customer by integrating our CRM and BI tools with your ERP, marketing automation platform and more. White Cup integrates with industry-specific technology platforms, so sales reps can easily access the data they need to win in real time.

For Distribution For Office Technology