Unlock Sales Opportunities with Business Analytics

White Cup helps distributors tackle their biggest sales challenges to increase revenue and profits. How do I sell to new customers? How do I stop customers from leaving? What is the right price? How do I get the upper hand with my vendors?
Sell 2x more across the entire customer lifecycle with our distribution-specific CRM.
Everything you need to sell & keep customers.
Gain 20% revenue by beating competitors with data-driven decisions.
Confidently make better decisions from your ERP data.
Get at least 10X ROI and 5% margin increase by optimizing your pricing.
Replace gut-instinct pricing with intelligent pricing practices.
“The ease of use and the ease of implementation is a significant plus in my world.”
Closes deals 75% faster with empowered sales reps, using our CRM and BI products.
“White Cup offers powerful products to streamline data analysis and build a distributor’s performance targets into workflows and reports.”
Gained 5% increase in margin with customer segmentation using White Cup Pricing.
“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition and utilization.”
Increased margins by over 8% with improved pricing using White Cup Pricing
“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”
“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”
Is 2x more effective in converting customer meetings into opportunities using our CRM and BI products.
Join us for RevUp 2023 to hear from industry experts, thought leaders, and customer speakers to learn how to unlock even more value from your White Cup products.
Before discovering White Cup BI, Callico Distributors had to hire data analysts to produce reports from its ERP system. This cost hundreds of dollars per hour and often took weeks. Now the company makes decisions based on real-time data in White Cup BI. In addition to setting more meaningful sales goals and monitoring KPIs, they’re also using White Cup CRM to create new marketing campaigns and close deals faster.
“We’re going from a totally siloed solution to being able to have visibility between these pillars of the business and plan and react to what’s happening.”
Cole Callahan, Director of Strategic Initiatives, Callico Distributors