Unlock Sales Opportunities with Business Analytics
Technology for Distributors That Makes Money
White Cup helps distributors tackle their biggest sales challenges to increase revenue and profits. How do I sell to new customers? How do I stop customers from leaving? What is the right price? How do I get the upper hand with my vendors?
White Cup CRM
Sell 2x more across the entire customer lifecycle with our distribution-specific CRM.
Everything you need to sell & keep customers.
- BI included, so reps see what’s important
- Built-for-distributors quoting
- Drag-and-drop automated workflow builder
White Cup BI
Gain 20% revenue by beating competitors with data-driven decisions.
Confidently make better decisions from your ERP data.
- Product, sales and customer performance trends
- Fast distributor reports and dashboards for ERP Data
- Get inventory right and improve your bottom line
White Cup Pricing
Get at least 10X ROI and 5% margin increase by optimizing your pricing.
Replace gut-instinct pricing with intelligent pricing practices.
- Data-backed Pricing Recommendations
- Intelligent product and customer segmentation
- Master pricing within 90 days
“The ease of use and the ease of implementation is a significant plus in my world.”
Holly Horner
IT Manager, Central Turf & Irrigation Supply
Closes deals 75% faster with empowered sales reps, using our CRM and BI products.
Global Leader in Personal Protective Equipment
“White Cup offers powerful products to streamline data analysis and build a distributor’s performance targets into workflows and reports.”
Jessica Leppanen
Sales & Marketing, CMD Corporation
Gained 5% increase in margin with customer segmentation using White Cup Pricing.
National HVAC distributor
“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition and utilization.”
Todd Taverner
VP, Purchasing & Inventory
Increased margins by over 8% with improved pricing using White Cup Pricing
National HVAC distributor
“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”
Jessica Leppanen
Sales & Marketing, CMD Corporation
“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”
Holly Horner
IT Manager, Central Turf & Irrigation Supply logo
Is 2x more effective in converting customer meetings into opportunities using our CRM and BI products.
Global Leader in Personal Protective Equipment
RevUp 2023: White Cup User Conference
Build sustainable growth and drive revenue with White Cup.
Join us for RevUp 2023 to hear from industry experts, thought leaders, and customer speakers to learn how to unlock even more value from your White Cup products.
Customer Story: Achieving Data-Driven Growth With CRM and BI
Before discovering White Cup BI, Callico Distributors had to hire data analysts to produce reports from its ERP system. This cost hundreds of dollars per hour and often took weeks. Now the company makes decisions based on real-time data in White Cup BI. In addition to setting more meaningful sales goals and monitoring KPIs, they’re also using White Cup CRM to create new marketing campaigns and close deals faster.
“We’re going from a totally siloed solution to being able to have visibility between these pillars of the business and plan and react to what’s happening.”
Cole Callahan, Director of Strategic Initiatives, Callico Distributors
Featured Resources
Read, watch and learn ways your business can win with White Cup software for distributors.
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