The Preferred Distributor CRM Software

Give your team the insights and tools they need to win with a CRM, BI and pricing solution built to integrate with your ERP.

An executive dashboard in White Cup BI, illustrating how the software improves business intelligence for Epicor P21

Seize Your Quickest Wins Faster With A CRM+BI

Get a clear picture of business performance, including total sales, top customers and top products, so you can identify areas for growth and improvement. Improve relationships with customers and vendors with distributor CRM software that’s easy for your whole team to use.

Maximize Every Move With White Cup’s AI

White Cup uses AI within our CRM and business intelligence platform to recommend your next best actions that will have the biggest impact on profitability. Discover top related products to recommend for upselling and cross-selling, get notified when customers are likely to re-order, and turn inventory liabilities into sales opportunities.


Using AI In Distribution: A Practical Guide to Getting Started

White Cup CRM

White Cup’s solutions are configured to deliver what distributors need right out of the box. This accelerates time to value and helps you maintain a competitive edge. 

  • Send automated lead notifications to the right reps at the right time
  • Act on insights with automated marketing workflows and templates
  • Set and measure goals with seamless sales forecasting tools

White Cup BI

White Cup BI makes ERP, ecommerce, and sales data accessible to everyone in dashboards they can see anytime, anywhere.

  • Get customer scorecards in seconds
  • See purchasing trends to find your best upsell opportunities
  • Improve supplier relationships with pre-built vendor scorecards

White Cup Pricing

With White Cup Pricing, customer or product segmentation and pricing analysis that used to take weeks takes minutes.

  • Identify your most profitable customers
  • Create pricing scenarios before you commit to changes
  • Gain greater control over your pricing strategy, reduce discounting and protect your margins

Join The Winner's Circle

White Cup helps more than 850 customers win more deals and market share, including many distribution companies that use Epicor P-21 and Eclipse across a variety of industries. Here are just a few of them.
“Distribution is such a niche, and White Cup understood our industry. If you want to have an out-of-this-world, best customer experience you’ve ever had, White Cup is the way to go.”
Katie Crowl

Katie Crowl

Communications Specialist


“Salesforce was exceptionally expensive, and we probably used 4% of the functionality. And it didn’t integrate with our ERP. We would have needed to invest another $60,000 for a custom-developed integration.”
Cole Callahan photo

Cole Callahan

Vice President

Strategic Initiatives

“White Cup is a two-way communication between us and our vendors…so when it comes to getting the ROI on the marketing dollars we’re all spending, you have a much clearer picture.”

John Allard


Clayton Controls

“You’ll be hard-pressed to find a reporting software, let alone a trends software, that has such ease of use. It’s a user-friendly way for anybody to access the data they want.”

Eric Schmidt

VP of Operations

Mar-Hy Distributors

"White Cup CRM makes it easy for the sales and marketing team to create automated workflows and be more proactive about reaching out to customers."

Angela Hirsch

CRM Administration/Marketing Analytics

Relevant Solutions

Built-in ERP integration

White Cup’s distribution software solutions integrate with the leading distribution ERPs, to create a seamless onboarding experience. We can integrate with any ERP or data source to give your sales team the data they need to win more deals in real-time.

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Customer Story: Achieving Data-Driven Growth With CRM and BI

Before discovering White Cup BI, Callico Distributors had to hire data analysts to produce reports from its ERP system. This cost hundreds of dollars per hour and often took weeks. Now the company makes decisions based on real-time data in White Cup BI. In addition to setting more meaningful sales goals and monitoring KPIs, they’re also using White Cup CRM to create new marketing campaigns and close deals faster.

“We’re going from a totally siloed solution to being able to have visibility between these pillars of the business and plan and react to what’s happening.”

Cole Callahan, Director of Strategic Initiatives, Callico Distributors

Read the Case Study
White Cup Case Study: Callico Distributors

Featured Resources

Read, watch and learn ways your business can win with White Cup software for distributors.

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