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Software That Grows Revenue & Profits for Distributors

Our CRM, BI, and Pricing software is your solution to sell more, keep more profit, and beat the competition.

And it’s already built for your ERP.

white cup bi business intelligence analytics dashboard

Technology for Distributors That Makes Money

For more than 20 years, White Cup has helped distributors tackle their biggest challenges to increase revenue and profits. How do I sell to new customers? How do I stop customers from leaving? What is the right price? How do I get the upper hand with my vendors?

White Cup CRM

Sell 2x more across the entire customer lifecycle with our distribution-specific CRM.

Everything you need to sell & keep customers.

  • Automated tasks, reports and analytics to help streamline processes
  • Easy to use platform
  • Opportunity and quote management to increase sales efficiency

 

Start Making Record-Breaking Sales

White Cup BI

Gain 20% revenue by beating competitors with data-driven decisions.

Confidently make better decisions from your ERP data.

  • Product, sales and customer performance trends
  • Fast distributor reports and dashboards for ERP Data
  • Get inventory right and improve your bottom line

 

Start Making Data-Driven Decisions

White Cup Pricing

Get at least 10X ROI and 5% margin increase by optimizing your pricing.

Replace gut-instinct pricing with intelligent pricing practices.

  • Data-backed Pricing Recommendations
  • Intelligent product and customer segmentation
  • Master pricing within 90 days

 

Start Pricing Profitably

Customer Story: Using CRM and BI to Forge Sales Operations

Hartfiel can have more meaningful and tailored sales conversations by having visibility into their customer buying trends. And with a sales funnel structure, Hartfiel can better manage their sales opportunities. Reps are equipped to sell more and keep more customers with White Cup’s CRM and BI solutions.

  • Structured Sales Operations
  • Industrial-Grade Reporting
  • Real-time Analytics

“This CRM really helps our sales team to manage their time better and organize their week. It’s really easy to fly around the CRM on the web.”

Vanessa Bray
Sales Administrator, Hartfiel Automation

Read the Case Study
hartfiel automation sales operations customer story

Featured Resources

Read, watch and learn ways your business can win with White Cup software for distributors.

Your Revenue Driving Engine

Beat your competitors by selling more and being more profitable.
See It In Action