Growing Revenue is Easier with Revenue Intelligence Software

Distributors win when their data, analytics and workflows are connected and laser-focused on driving revenue. That’s Revenue Intelligence. That’s White Cup.

For more than 20 years White Cup has been making it easier for distributors to tackle their biggest challenges; grow revenue, improve profits, and provide superior customer experiences.

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Customer Story: HVAC and Plumbing Distributor

A North American HVAC and Plumbing Distributor standardized their pricing methods across the organization with White Cup Pricing. The result was a 40X ROI after implementation and an immediate impact on margins, gross profit, and overall efficiency.


“White Cup Pricing provided us with data that highlighted where we had been charging too much or not enough based on our new matrices and created an accurate global price matrix that we really needed.“

– Corporate Pricing Manager

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HVAC and Plumbing Distributor

Our Customers

White Cup Customer Journey

The White Cup Customer Journey

When you become a White Cup customer, our team of industry experts partners with you to ensure success every step of the way.

  • Guided process for an easy implementation
  • Training to drive adoption
  • Ongoing support to deliver value
Customer Journey

Revenue Intelligence, Driving Distribution Forward

Revenue Intelligence is the distribution-focused, integrated platform of software solutions from White Cup that makes all aspects of growing revenue easier for your entire team.

  • Continually improve revenue, profit, margin, and performance
  • Accelerate sales cycles with integrated solutions and automated workflows
  • Identify and act on trends to sell more to new and existing customers

When your CRM, BI, and Pricing software are integrated, sharing information across teams to improve the selling process, which, in turn, helps grow revenue. All of which clear the way for teams to focus on delivering positive customer experiences.

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Industry-Specific Solutions That Drive Revenue

For more than 20 years, we’ve been developing integrated solutions that make it easier to grow sales from new and existing customers.

Revenue Intelligence for Distributors

Distributors benefit from our 20+ years of industry experience with software solutions to improve topline revenue and bottom-line profit.

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Revenue Intelligence for Distributors

BI and CRM for Office Technology

Our 20+ year of experience in the office technology industry, we built our products to help dealers win in this evolving and challenging market.

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Revenue Intelligence for Office Technology
Revup 2022 White Cup User Conference

White Cup User Conference

RevUp 2022

Free Virtual Conference
Recordings are now available!

RevUp is White Cup’s annual user conference — this year it was free and virtual to all customers, with dedicated tracks for our distributor and office technology customers. Learn from industry experts and thought leaders and unlock even more value out of your CRM, BI, and Pricing products.

Featured Resources

Read, watch, and learn ways your business can grow with revenue intelligence tools.

Your Revenue Driving Engine

See how the White Cup Revenue Intelligence platform makes it easier for sales teams to focus on improving customer performance and turning good customers into great customers.
See It In Action