Growing Revenue is Easier with Revenue Intelligence Software

Quickly transform your existing data into actionable insight to grow revenue and improve your margins.

Introducing White Cup Pricing

Data-driven segmentation and pricing software that simply drives gross profit for distributors.

Identify and prioritize profit opportunities by customer and product groups
Gain control of haphazard pricing overrides
Empower your team for long-term pricing strategy success

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White Cup is Revenue Intelligence

Revenue intelligence is the driving force behind improving revenue performance. Our platform of industry-specific software gives distributors the upper hand at every revenue touchpoint. Our MITS BI and TDF CRM software create opportunity and topline revenue. White Cup Pricing focuses on the bottom line.

White Cup revenue intelligence ties all aspects of business data together. The result is the most comprehensive and actionable view of opportunities to create and drive long-term growth. Sell more to existing customers, close more new business and be confident in your pricing strategies with White Cup.

White CupWhite Cup Revenue Intelligence Chart

Industry-Specific solutions that drive revenue

Our analytics and workflows are pre-built for each role in your organization, so you can increase your profitability and productivity by leveraging powerful information already in your business system.

Revenue Intelligence for Distributors

Distributors benefit from our 20+ years of industry experience with software solutions to improve topline revenue and bottom-line profit.

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BI and CRM for Office Technology

Our 20+ year of experience in the office technology industry, we built our products to help dealers win in this evolving and challenging market.

View Office Technology

                                         Improving revenue performance
                                        Growing revenue 
                                        Making sense of your business
                                        Decision making
                                        Challenging the competition
                                        Challenging the competition 
                                        Your digital transformation
                                        Uncovering actionable insights
                                        The information needed for good decisions
                                        Increasing profitability 
                                        Increasing profitability 
                                        Growing revenue
                                        Growing revenue
                      

is easier

                                        with White Cup.
                                        with revenue intelligence solutions.
                                        with White Cup.
                                        with White Cup.
                                        with revenue intelligence solutions.
                                        with an integrated analytics and CRM solution.
                                        with an integrated analytics and CRM solution.
                                        with analytics you trust.
                                        with analytics you trust.
                                        when you are confident in your data.
                                        when you have a complete view of margin performance.
                                        when you have visibility and control of your sales process.
                                        when your CRM and BI tools are scalable.
                      

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HVAC and Plumbing Distributor

A North American HVAC and Plumbing Distributor standardized their pricing methods across the organization with White Cup Pricing, powered by epaCUBE. The result was a 40X ROI after implementation and an immediate impact on margins, gross profit and overall efficiency.

“White Cup Pricing provided us with data that highlighted where we had been charging too much or not enough based on our new matrices and created an accurate global price matrix that we really needed.“

– Corporate Pricing Manager

Read the Case Study

"The ease of use and the ease of implementation is a significant plus in my world. And, based on the money MITS BI saved our company, the software paid for itself within 3 months."

Holly Horner IT Manager, Central Turf & Irrigation Supply

"I would recommend MITS BI to any Prophet 21 user who currently struggles with data, acquisition, and utilization."

Todd Taverner VP, Purchasing & Inventory, E.B. Horsman & Son

The White Cup Customer Journey

When you become a White Cup customer, our team of industry experts partners with you to ensure success every step of the way.

Guided process for an easy implementation
Training to drive adoption
Ongoing support to deliver value

Customer Journey

Integrate Your Technology

Get a 360° view of your customer by integrating our CRM and BI tools with your ERP, marketing automation platform and more. White Cup integrates with industry-specific technology platforms, so sales reps can easily access the data they need to win in real time.

For Distribution For Office Technology