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About Us

With deep roots in industry-specific technology, we provide customers with innovative revenue intelligence solutions that drive growth in ever-changing markets.

About White Cup

White Cup offers a revenue intelligence platform with integrated solutions specifically designed for the distribution and office technology industries. Our software captures data across critical business systems, reveals industry-specific analysis, and provides the tools needed to take action for revenue improvement.

Our products White Cup CRM, MITS BI, Sherpa CRM, TDF CRM, and White Cup Pricing are the complete revenue engine for distributors and are laser-focused on driving more revenue and improved profits. With decades of industry experience, White Cup is trusted by more than 1,000 customers globally.

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MITS BI business intelligence sales insights

Our Team

We are a diverse and highly experienced team who are passionate about what we do. Our team provides industry-leading expertise to help companies gain easier access to revenue intelligence data. As a company, we continually collaborate with all departments to offer a comprehensive customer experience. Meet the members of our senior leadership team.

MITS BI business intelligence data software

Culture / Careers

We believe that recognizing, appreciating, and applying the unique insights, perspectives, and backgrounds of each employee cultivates an atmosphere of trust and respect. Join us as we grow and develop winning solutions for our customers. Check out our available job positions.

White Cup Community Service Opportunities

Community Service

White Cup believes in serving its community. We are committed to finding opportunities that enrich and empower those in need now and for generations to come. Learn more about our initiatives and the organizations we support.

White Cup Customer Journey

The White Cup Customer Journey

When you become a White Cup customer, our team of industry experts partners with you to ensure success every step of the way.

  • Guided process for an easy implementation
  • Training to drive adoption
  • Ongoing support to deliver value
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Association Memberships

White Cup collaborates with many organizations to provide a well-versed understanding of technology and industry needs.

AHTD Association Technology Logo
BTA Business Technology Association Logo
Eclipse User Group Association logo
EUG e-automate User Group Association logo

Take the Easy Path

With our industry-specific CRM and BI tools, making smart decisions from your data has never been easier.
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