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Leadership Team

Ben Bauks Profile Image

Ben Bauks

Director of Support Services

With over 15 years of experience holding various leadership positions for multiple software companies, Ben has found a deep passion for elevating customer service operations through a deep understanding of key business initiatives, while building high-performing teams focused on optimizing the customer experience. Originally from Massachusetts, Ben currently resides in Colorado with his wife and two children, along with their 1-year old rescue dog, Olive.

Brian Friedle White Cup Vice President of Sales

Brian Friedle

Vice President of Business Development

Brian Friedle is the Vice President of Business Development at White Cup. He joined White Cup, formerly MITS, in 2017 as the Vice President of Operations. Brian enjoys working with people and brings the experience of 13 years as president of an electrical distributor, Motors and Controls Corp, to his interactions in the software world.  Brian and his wife have launched 6 kids into society and now enjoy climbing and adventuring all over the world whenever possible.

Scottie Girouard Vice President of Human Resources White Cup

Scottie Girouard

Vice President of Human Resources

Scottie Girouard joined White Cup as the Vice President of Human Resources in 2020. She has more than 20 years of experience in human resources, with expertise in HR strategy, operations and compliance; talent acquisition; employee relations and engagement. She has dedicated most of her career to the software technology industry and held executive positions at Connecture and JDA. Scottie lives in the Milwaukee area with her two daughters, and enjoys fitness, traveling, and spending time with friends & family.

Matt Mullen Chief Executive Officer White Cup

Matt Mullen

Chief Executive Officer

Matt joined White Cup in 2021 as the Chief Executive Officer.  He has more than 20 years of experience leading businesses with a focus on go-to-market strategy, revenue growth, and shareholder value expansion. Before joining White Cup, Matt was President of ProShip – an enterprise software company serving the Retail, Distribution, Manufacturing, and Healthcare industries.  Matt also held executive leadership positions with Epicor Software and Visa.  Matt lives in Northern California with his wife and two children.

Allen Pack Chief Financial Officer White Cup

Allen Pack

Chief Financial Officer

Allen Pack joined White Cup as the Chief Financial Officer in 2020. His 20+ years of financial expertise includes strategic modeling, M&A, financial reporting, tax, audit and revenue recognition. Prior to joining White Cup, Allen held financial leadership roles at Vendavo, Gaiam (NASDAQ: GAIA), and CenturyLink (NYSE: LUMN). Allen is a CPA and started his career with Arthur Andersen in Silicon Valley.  Allen enjoys backpacking, jazz piano, gardening and spending time with family.

Helen Pina Vice President of Marketing at White Cup

Helen Piña

Vice President of Marketing

Helen Piña joined White Cup in 2021 as the Vice President of Marketing. She has 15 years of marketing and technology industry experience, and over 20 years of customer-centricity focus. Prior to joining White Cup, Helen was a marketing leader at PROS (NYSE: PRO) for 9 years across digital marketing, customer marketing, marketing operations, brand, corporate marketing, content strategy, and partner marketing functions. Helen is a Texan and enjoys spending time with her husband and two small children.

Kristen Thom Vice President of Customer Success White Cup

Kristen Thom

Director of Product Management

Kristen Thom is the Director of Product Management at White Cup. She joined White Cup, formerly Compass Sales Solutions, in 2013. With a customer-first commitment, Kristen has held roles across implementation, support, development, and customer success. She has almost 10 years of experience in the office technology space and almost 5 years of experience in the distribution industry. Kristen lives in Boise, Idaho with her husband, two dogs, and extended family.

Beth Toland Profile Image

Beth Toland

Director of Professional Services

Beth Toland joined White Cup in 2022 as the Director of Professional Services. As a seasoned professional with more than 15 years of experience in professional services, Beth has advanced expertise in launching services, developing teams, and leading process improvement initiatives. Beth lives in Colorado with her family and loves to escape to the mountains.