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Discover the Magic with White Cup CRM+BI
Discover how sales teams boost order value and close deals faster. Watch the preview and access 5-minute demos.
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Real Distributors. Real Results.
Our customers are increasing revenue, finding more upsell opportunities, and building stronger relationships with customers and vendors. Check out our case studies and explore our testimonials below to hear their success in their own words.
“It’s been easier to immediately notice a trend a month or two ahead of time because White Cup is looking at many more data points and displaying it in a way that shows trends. There is nothing in P21 that gives you that really quick snapshot outside of the monthly sales report.”
Eric Schmidt
VP of Operations
Mar-Hy Distributors
"It has definitely helped our users gather and view data quickly and effectively. From sales team members to upper management, a wide variety of users have been very excited to use the software."
Josh Blawat
Junior Systems Administrator
Reinders Inc.
"White Cup really does make a different with tracking our customers' trends and specific product lines, profit margins, and year-over-year quarterly sales. It makes it easier to do year-end reviews with our customers."
Jason Giannone
Product Line Support & Development
Bender Plumbing Supply
"We manage sales growth and maximize existing inventory using White Cup BI reports to see if it's trending up or down. It gives us necessary data for locations, regions, customers and account managers."
Todd Taverner
VP Purchasing & Inventory
E.B. Horsman
"I am able to pull data and save reports that are pre-filtered to only review the data that is important when making decisions without having to sift through the weeds of other info. Reports that used to take me 45 minutes to review are cut down to minutes."
Mike Gracyzk
Pricing Manager
Arlington Industries
"We use White Cup BI to create a daily check-in dashboard, enabling us to see cash on hand, sales backlogs and the volume of orders and invoices. It gives me a picture of where the business is at."
Brian Poggetti
Director of Finance & Operations
Personal Protective Equipment
"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while White Cup BI reduces my wrangling."
Eric White
Director of Strategic Initiatives
Motion & Flow Control Products, Inc.
“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”
Jessica Leppanen
Sales & Marketing
CMD Corporation
“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”
Holly Horner
IT Manager
Central Turf & Irrigation Supply
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Built For Distributors
White Cup CRM + BI includes all the features, dashboards, reports and templates you need to go to market faster, ensuring you’re always ahead of the competition.
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Configured to Integrate
Unlike other software that requires expensive custom integrations, White Cup CRM + BI is configured to integrate with most ERPs so you have all the data you need from Day One.
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A Collaborative Sales Engine
White Cup is designed for every customer-facing member of your team, with role-based dashboards and a flat fee pricing model, so everyone can work together to close deals.
What Returns Can Distributors Expect?
More Sales Opportunities
White Cup CRM + BI transforms raw ERP data into actionable insights, showing sales teams which customers and products represent their best opportunities. See each customer's history, predict when they’ll reorder, and recommend top related products with AI-powered features.
Proactive
Outreach
Never miss an opportunity to follow up with customers and prospects. Create tasks, notifications and automated workflows to reach out at just the right moment, and prioritize your team’s time.
Increased Revenue and Profitability
White Cup CRM + BI users see an increase in average order value by 30% or more, thanks to business insights that give sales reps more relevant recommendations and help them focus on high-value activities.
Close Deals More than 30% Faster
Streamline projects and quotes by giving everyone access to the most recent product details and pricing. Close deals faster with built-in quoting integrated with your ERP.
Stronger Sales Coaching
Real-time insights on deals in the pipeline help sales leaders provide more relevant coaching and support, driving sales success.
Faster, More Accurate Forecasting
Create faster sales forecasts with full transparency on every deal and data to help you allocate resources and optimize inventory.