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Elevate your data visualization

Meet the revamped 

White Cup BI in the Cloud

Give your team a clearer picture of the insights they need to take action. White Cup BI in the Cloud is more intuitive, easier to navigate, and personalized for you.
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See your business intelligence more clearly

No matter where you are in your digital transformation, our goal is to provide a seamless transition. We’ll help you choose the best path for migration based on your needs.
White Cup BI Feature
On-premise BI
BI in the Cloud
User-friendly experience tailored to distributors
200+ prebuilt dashboards and reports
Access to upcoming enhancements
Year-over-year charting
Enhanced visualizations, customized experience
Pareto charts to guide priority-setting
Dual axes views on charts
Mid-day syncs for critical data
Custom-scheduled data refreshes
Ability to build your own hypercubes
Simpler customer data source integration
World-class data protection and security by AWS
Streamlined interoperability with White Cup CRM and White Cup Pricing
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Get a 40,000-foot view with enhanced visualization and insights

You asked; we delivered. The latest updates to White Cup BI makes it easier to see key performance indicators and top priorities at a glance.

Year-over-year Comparisons

See how this year’s revenue and sales compare to last year’s performance.

See Your Data Clearly

No more overwhelming grids of data. Our new data visualizations translate complex rows and columns of sales trends and account data into easy-to-understand graphics, providing instant insights.
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Set Priorities with Pareto Charts

Focus your attention on your top-performing customers and products with new Pareto charts that make it easy to see your best growth opportunities.
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Business intelligence built for distributors

Unlike generic business intelligence solutions, White Cup BI is built specifically to address the challenges and goals of distributors like you. We rely on over 25 years of distribution industry expertise to develop and refine the dashboards we know you’ll need, including:

Executive review dashboards

Give your leadership team a clear picture of the metrics they care about most with a new dual-axis combination chart showing CRM tasks and opportunities.

Year-to-date sales 
vs. goals

See how your sales team is performing against their sales targets with gauge chart showing actual sales compared to goals.

Comprehensive customer scorecards

Our customer scorecards now include sales and profit year-over-year charts for the prior three years and detailed data on recently completed tasks.

Personalize your view for a better perspective

The new White Cup BI in the cloud gives you all the insights you need in the way you want to see them. Personalize your view with adaptable color palettes, new full-screen viewing options, and more.

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True Business Intelligence From Your Own ERP

White Cup Integrations

White Cup has built integrations with the leading distribution ERPs, to create a seamless onboarding experience. Not using one of these ERPs? We can build a custom integration with any ERP or data source to give your sales team the data they need to win more deals in real-time.

Our ERP integration gives you all the insights you need to see your best opportunities clearly and seize them faster. You can see billing and shipping information on accounts and contacts, accounts payable and accounts receivable, open orders and quotes, sales bookings, inventory snapshots, purchasing data and more.

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Some of our leading integrations:

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Info ERP Logo
Trulinx
Oracle Netsuite
DDI System Logo
infor cloud suite erp software logo
Distribution One Logo
Epicor Prophet 21 Logo
And More...

Join the Winner’s Circle

White Cup has everything you’d expect from an enterprise CRM with true business intelligence and over two decades of expertise in distribution. See how 500+ leading distributors win more with us.
“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition and utilization.”
Todd-Taverner-VP-EB-Horsman-Son

Todd Taverner

VP, Purchasing & Inventory

E.B. Horsman & Son

“We see White Cup's CRM and BI as indispensable account management tools, helping our sales reps gain insights and uncover opportunities to sell faster. Using White Cup's CRM and BI, we're making better decisions and experiencing faster deal flow, with better sales revenue results.”

Vice President of Sales

A Global Leader in Personal Protective Equipment

“If anyone asked me which BI to use, I’d say go with White Cup BI. It’s easy to deploy, easy to use.”
Err-Supply-Centers-Inc

Kevin Saky

IT Support Manager

Err Supply Centers, Inc.

Make a seamless transition to White Cup BI in the cloud

There’s never been a better time to help your entire organization see their priorities clearly.

White Cup BI in the cloud is faster and more secure than ever, so you won’t be hindered by on-premise server limitations. And you can easily connect business intelligence to White Cup CRM, White Cup Pricing and your ERP for a triple threat of revenue-driving solutions.

Get Started with White Cup BI in the Cloud