Close deals 30% faster with empowered sales reps, using White Cup CRM and BI software.
Request A Consultation
The Insights & Tools You Need to Win
with the Most Critical and Complete CRM+BI Platform
White Cup CRM
White Cup CRM has all the power you expect from enterprise-grade CRM software – built specifically for distributors. With native ERP integration and workflows tailored to how distributors sell, it’s faster, easier, and more effective for your whole team to use. Plus, you can grow your team without worrying about per-seat fees.
Benefits include:
-
Send automated lead notifications to the right reps at the right time
-
Act on insights from your ERP with automated workflows and templates
-
Create trackable campaigns to generate new demand or grow share of wallet
-
Set and measure sales goals with built-in forecasting tools
-
Show every rep how their efforts impact the bottom line with connected dashboards
-
Accelerate sales cycles with quotes powered by ERP data and e-signatures
White Cup BI
White Cup BI connects directly to your ERP, ecommerce, and CRM platforms – bringing all your data into one place, in dashboards your whole team can use. Whether you're on the floor or in the field, it’s never been easier to track performance, spot trends, and make better decisions in real time.
Benefits include:
-
Get customer scorecards in seconds, without running custom reports
-
Identify your most profitable accounts and contacts to prioritize time and resources
-
See purchasing trends to uncover cross-sell and upsell opportunities
-
Stay on top of open, late, or stalled orders with live order tracking
-
See customer balances and overdue payments as they update in real-time from your ERP
Turn ERP Data into Sales Intelligence
White Cup Integrations
White Cup has built integrations with the leading distribution ERPs, to create a seamless onboarding experience. Not using one of these ERPs? We can build a custom integration with any ERP or data source to give your sales team the data they need to win more deals in real-time.
Our ERP integration gives you all the insights you need to see your best opportunities clearly and seize them faster. You can see billing and shipping information on accounts and contacts, accounts payable and accounts receivable, open orders and quotes, sales bookings, inventory snapshots, purchasing data and more.
Some of our leading integrations:
And More...
Join the Winner’s Circle
White Cup has everything you’d expect from an enterprise CRM with true business intelligence and over two decades of expertise in distribution. See how 500+ leading distributors win more with us.
“The fact that quoting can happen in White Cup – and push into P21 – is a huge win”
Matt Graham
Director
Wayne Pipe & Supply
“The real-time inventory module was the selling point. It lets our reps walk into meetings with everything they need to answer questions on the spot.”
VP
Multi-line Industrial Distribution Company
“We selected White Cup because you spoke the language of distribution – GMROI, inventory turns, the terms that really matter in our industry. The others didn’t”
Simone Drera
President
Absolute Stainless
“When we saw the demo, I immediately thought, ‘This is going to help every department – marketing, supply chain, sales – do their jobs better.’”
Nicole Kayali
Continuous Improvement Manager
Marathon Hardware