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Out with the Old. In with the Exceptional.

From TDF to White Cup CRM + BI: A Smarter Way to Sell

TDF helped lay the foundation—but distribution sales teams need more than that now. White Cup CRM + BI isn’t just a rebrand. It’s a complete transformation. Purpose-built for today’s fast-paced, insight-driven selling, our platform combines powerful CRM capabilities with business intelligence so your team can work smarter, move faster, and win more—without the headaches of outdated systems.
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Unlock Your Team’s Full Potential With a More Complete CRM

TDF CRM vs. White Cup CRM
Feature
TDF CRM
White Cup CRM
Built for distributors
ERP integration
Intuitive and easy to use
Unlimited users
Deep integration with White Cup BI
AI-powered workflows and functionality
Native marketing campaign and automation tools
Opportunity management
No-code automated sales/marketing workflows
Integration with your eComm platform
Bill to/Ship to account management
Google inbox and calendar integration
Outlook inbox and calendar integration
Access to our new-and-improved White Cup CRM mobile app
Quotes
Kanban-style pipeline visibility
eSignature
Support tickets
Full API available
Task management
Access to all forthcoming improvements and new features
AI Field Notes for meetings on-the-go
Buying Cycle Insights
StockSense
Top Related Products
Predictive Sales Forecasting
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White Cup CRM+BI Is Easier For Your Whole Team

White Cup CRM builds upon the functionality you’ve come to rely on with the addition of business intelligence, AI, advanced sales planning, automation, and much more.

Maximize Every Move with useful AI

Discover your next best action with useful AI-driven features that recommend top-related products, track buying cycles, and automate tasks and campaigns to get rid of slow-moving stock. Sales reps receive real-time insights to engage customers at the right time, strengthening relationships and increasing revenue. These AI-powered actionable insights are available to your whole team within White Cup CRM.

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Top Related Products for Distributors

Empower Your Team with Insights that Drive Action

Take a proactive approach toward managing customer relationships and win more business. White Cup makes it easy for outside sales, inside sales and others to see the most relevant insights for every account and ship-to location, from total sales and top products to open orders, so they can act on them faster.

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Close More Deals with Intuitive Navigation and a Mobile App

Eliminate extra steps and clicks with a user experience that’s as intuitive as your favorite apps. Your team can uncover critical business insights, log calls, create tasks, or book meetings, whether they’re in the office or on the road. And with the White Cup mobile app, entering notes is as easy as speaking into your phone.

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Automate Follow-Ups With Workflows

Managing sales, marketing campaigns, and customer support tickets shouldn’t require several separate solutions. With White Cup CRM, you can keep marketing campaigns rolling and deals moving forward with workflows anyone can build. Send automated emails to nurture qualified leads or remind customers of quotes awaiting signatures. Create customer support tickets that are visible to the entire team, so everyone is working toward the same goals.

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Maximize Customer Lifetime Value with Buying Cycle Insights

Help your sales team reach out to customers at the right time, every time. No sifting through spreadsheets required -- White Cup analyzes each customer’s past ordering patterns to notify reps when an anticipated reorder data is approaching.

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Transform Online Browsing into Offline Buying with White Cup's eComm Integration.

Your website is more than a digital catalog. Unlock its full potential with insights into online activity, workflows tailored to specific searches, and reminders to finalize orders directly in your CRM. Upgrade before the end of the year to integrate White Cup CRM with your eCommerce platform at no additional cost.

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Join the Winner’s Circle

White Cup has everything you’d expect from an enterprise CRM with true business intelligence and over two decades of expertise in distribution. See how leading distributors win more with us.
“White Cup delivers incredible insights that are crucial to our success.”
Cole-Callahan

Cole Callahan

Director of Strategic Initiatives

Callico Distributors, Inc

“The single-page concept of White Cup CRM, where everything is right there on that one page, and the layout of it, in general … I'm just blown away. It has a more modern look to it and feel to it. With TDF, we struggled.”
Angela Hirsch headshot

Angela Hirsch

CRM & Marketing System Administrator

Relevant Solutions

“The White Cup app actually talks to the system. It’s clean, functional, and matches how our newer reps work. Whereas the app in TDF felt like an afterthought. ”
curtis wickersham

Curtis Wickersham

Sales & Pricing Manager

JH Larson

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Win More Together.

When you upgrade to White Cup CRM + BI, you’ll unlock the full power of the most critical, complete, collaborative CRM for distributors. You’ll also get free access to our eCommerce integration and the ability to integrate with White Cup Pricing to optimize margins.  And you won’t pay for additional seats as your company grows.
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