12-Minute Tech Talk Video Series for Distributors
White Cup has created a video series to walk distributors through some low-hanging fruit techniques to maximize sales.
Generic Outreach is Hurting Your Revenue
How to Increase Your Sales with Personalization
As a distributor, you should be able to meet your customers where they need you. Brian Friedle, VP of Business Development at White Cup, discussed:
- How a one-size-fits-all sales outreach hurts your business
- Applying technology to target the right customers with the right message
- How to sell better with personalization
Managing Your Time to Maximize Sales
Finding the Sales Activities that Matter
There are many opportunities to sell more to your customers from new product lines to supply chain shifts. Kristen Thom, Director of Product Management at White Cup, discussed:
- How BI and CRM work together to show revenue per activity
- Reviewing sales activity and connecting it to results
- Prioritizing your most profitable accounts
Do You Really Know Who Your Best Customers Are?
Better Customer Conversations with Segmentation
By leveraging technology, you can see quickly how your customers stack up and even run “what if” scenarios. Brian Friedle, VP of Business Development at White Cup, discussed:
- How to identify your true best customers
- What can your customers do to improve their pricing
- Turning information into productive sales calls that ultimately increase customer value
Easy Distributor Solutions
Would you like to learn more about a feature discussed in our tech talk for distributors? Connect with us to get answers to your questions and see White Cup products in action.
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