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Sales Rep Scorecard Template

Empower Your Sales Team With Data-Driven Insights

Is your sales team focusing on the right opportunities? Are your reps driving growth—or just going through the motions?

Get a clear, comprehensive view of sales rep performance with this Sales Rep Scorecard template. Designed specifically for distributors, this template helps you track and coach your team based on the metrics that matter most.

You’ll gain insights into each rep’s customer activity, sales trends, open orders, and more—so you can uncover coaching opportunities and keep your team focused on revenue growth.

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Use This Template to:

  • Align reps with your business goals
  • Spot coaching opportunities before they impact revenue
  • Track open and late orders to improve follow-up
  • Identify top performers and missed opportunities
  • Maximize sales with smarter product recommendations

Whether you’re managing a seasoned team or onboarding new hires, this scorecard will help you lead with data and drive better outcomes across your entire sales organization.