ABOUT WHITE CUP

We Turn Data into Revenue for Distributors

White Cup CRM + BI empowers distributors to boost sales and grow revenue. Seamless integrations, ready-to-use templates, and smart workflows make customer outreach a breeze. Transform raw ERP data into clear, actionable insights with powerful BI dashboards.

Plus, built-in AI helps your team recommend the right products at the right time. It’s CRM made simple—and smarter.

Trusted By Leading Distribution Companies

View Our Case Studies

Proven Results for Distributors

Our customers are identifying more sales opportunities, increasing average order value by 30% or more, and closing deals faster.

Within weeks of using White Cup CRM + BI:

Executive teams have a clearer picture of revenue growth
Sales leaders have better visibility into their team’s performance
Sales reps know how to prioritize outreach to surpass their sales targets
Marketing teams see higher conversion rates with more personalized campaigns

Don’t take our word for it — see what our customers are saying.

“It’s been easier to immediately notice a trend a month or two ahead of time because White Cup is looking at many more data points and displaying it in a way that shows trends. There is nothing in P21 that gives you that really quick snapshot outside of the monthly sales report.”

Eric Schmidt

VP of Operations

Mar-Hy Distributors

"It has definitely helped our users gather and view data quickly and effectively. From sales team members to upper management, a wide variety of users have been very excited to use the software."

Josh Blawat

Junior Systems Administrator

Reinders Inc.

"I am able to pull data and save reports that are pre-filtered to only review the data that is important when making decisions without having to sift through the weeds of other info. Reports that used to take me 45 minutes to review are cut down to minutes."

Mike Gracyzk

Pricing Manager

Arlington Industries

"White Cup really does make a different with tracking our customers' trends and specific product lines, profit margins, and year-over-year quarterly sales. It makes it easier to do year-end reviews with our customers."

Jason Giannone

Product Line Support & Development

Bender Plumbing Supply

"We manage sales growth and maximize existing inventory using White Cup BI reports to see if it's trending up or down. It gives us necessary data for locations, regions, customers and account managers."

Todd Taverner

VP Purchasing & Inventory

E.B. Horsman

"We use White Cup BI to create a daily check-in dashboard, enabling us to see cash on hand, sales backlogs and the volume of orders and invoices. It gives me a picture of where the business is at."

Brian Poggetti

Director of Finance & Operations

Personal Protective Equipment

"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while White Cup BI reduces my wrangling."

Eric White

Director of Strategic Initiatives

Motion & Flow Control Products, Inc.

"What's nice about White Cup BI is that the roll-out is quite easy. From start to finish, it's quick--didn't even take a week to install. We were able to take the preloaded canned reports, get them to our sales reps, and they were able to run out and provide data to our customers that they had never seen before."

Lance Melnik

IT Manager

Vesco Oil

“The ease of use and the ease of implementation is a significant plus in my world.”

Holly Horner

IT Manager

Central Turf & Irrigation Supply

“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition, and utilization.”

Todd Taverner

VP Purchasing & Inventory

E.B. Horsman

“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”

Jessica Leppanen

Sales & Marketing

CMD Corporation

“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”

Holly Horner

IT Manager

Central Turf & Irrigation Supply logo

Why White Cup

Meet Our Distribution Sales Experts

As an organization, we have more than 20 years of experience in technology for distributors.

We understand the frustration of using solutions that weren’t designed for the distribution business model, so we built what the market was missing: a CRM and business intelligence platform configured for distribution business models, and natively integrated with ERP software so teams can sell and grow smarter from day one.

We’re well-versed in the most popular ERP and eCommerce solutions, and we’ve established standard processes to make CRM implementation a breeze.

Meet Our Team

Join Us In Our Mission

We’re looking for great people who are passionate about elevating the distribution industry by providing companies with the technology and support they deserve.

We are a fully remote organization, but we make time to connect in person at conferences, employee summits and in less formal settings where we can collaborate for the common good.

We’re frequently hiring sales team members, customer success managers, software developers, and other talented individuals from diverse backgrounds. Learn more about our career opportunities.

Join Our Team

Association Memberships

We proudly collaborate with leading industry associations to stay ahead of trends, share insights, and support the success of distributors and manufacturers. Our partnerships keep us connected to the latest innovations, ensuring our solutions align with industry best practices.