distribution marketers embracing digital transformation with business intelligence

Digital Transformation with Business Intelligence

Changing the Face of Your Business Environment

Digital transformation enabled by business intelligence gives way to growth and profitability.  This success inevitably occurs when a business integrates digital technology into all areas of its business (people, process, technology). Pushing change in these areas with a data-driven strategy ultimately changes the face of your business environment and increases the value to your customers and employees.

Inspiring Organizational Collaboration

Technology moves our lives and economy forward; it has since the first industrial revolution. In the information age, we hunger for knowledge and seek it for advancement. Implementing digital transformation with business intelligence tools has become a necessary strategy for organizations. BI software gives instant access to all critical data and allows organizations to be proactive rather than reactive in their business decisions.

Organizational Digital Transformation

Four areas of focus and adaptation of digital transformation can create a thriving business environment. According to Microsoft CEO Satya Nadella, CEOs should focus on these areas in digital transformation:

  • Empowering Employees
  • Engaging Customers
  • Optimizing Operations
  • Enhancing Services and Products

Empowering Employees

As good business leaders know, empowering employees with the necessary tools and skills is critical for organizational… and digital transformation. The first step is to create unified teams throughout your company with reliable centralized data. Data-driven reports set up a defined set of goals and metrics to encourage growth and teamwork. Your teams should trust your metrics and objectives for driving business growth.

Engaging Customers

Customer needs are evolving at a faster pace than ever before. The expectation of developing new products, available inventory, competitive pricing, and quick turnaround times means businesses must always have their information front and center. Engaging customers with their expectations in these areas can only be done with accurate, real-time reporting from business intelligence tools.

Optimizing Operations

Modernizing logistical infrastructure is one of the best ways digital transformation with business intelligence can help improve organizational effectiveness and efficiency. Optimizing your warehouse and distribution center operations can transform sales and customer satisfaction. Reporting features in your BI software can improve how you react to supply chain issues and dead stock that needs to be moved off the shelves.

Enhancing services and products

BI software can help you identify what services or products you’re lacking and improve customer retention by making necessary changes. Innovation of products and services is one of the best ways to power success in the modern age. Enhancing what your company offers helps improve its market position, capture more revenue, and stay relevant.

Adopting Business Intelligence Software

Implementing new software technology can only be successful when leadership and stakeholders have complete buy-in and support the change. Motivating change in your business translates to how the overall company reacts to digital transformation.

Business Intelligence software can give companies of any size a competitive edge. Its highest value is its ability to support data-driven decisions. A digital transformation plan that emphasizes the areas in this article will be well-rounded, helping organizations design strategies that improve internal operations, the customer experience, and the organization’s market position.

Featured Resources

Read, watch, and learn ways your business can grow with revenue intelligence tools.

Take The Easy Path

With our industry-specific revenue intelligence tools, making smart decisions from your data has never been easier.
Talk to Us