2021 B2B Distribution Pricing Survey

Key Pricing Insights From Sales-Facing Associates


Industry Report:

Since 2014, thousands of B2B distributor sales-facing associates have completed this pricing survey, helping to create industry-leading research. The 2021 report provides insight into current price perceptions and trends.

The combination of price increases and decline in relationship selling has created unique pricing pressures for distribution. Pricing surveys create management involvement and support, as well as a feedback loop for your pricing and operational teams that can help you unlock profitable growth.

Access pricing feedback in five key areas:

  • Market Level
  • Fair Price
  • Customer Responsiveness
  • Behavior & Management
  • Qualitative Feedback
2021 B2B Distribution Pricing Survey