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Built for the Wild 

A White Cup Executive Evening 

Distribution doesn’t happen in controlled conditions. 

Sales cycles are complex. Data lives everywhere. Teams are expected to execute faster — and more consistently — without forcing change for the sake of change. 

This private evening brings together a small group of distributor executives for a candid, off-the-record conversation about how leaders are creating clarity and momentum in today’s “wild” operating environment — followed by an unforgettable night at the Minnesota Wild game. 

Please register to confirm your attendance. Once registered, you’ll receive a confirmation email with arrival details and logistics.  

Event Details 

Date: Thursday, January 22
Location: We’ll start at 317 on Rice Park and migrate to Grand Casino Arena for the game

Agenda 

  • 7:00–8:00 p.m. Pre-game discussion (John’s Bar, 317 on Rice Park) 
  • 8:30 p.m. Puck drop — Minnesota Wild vs. Detroit Red Wings 
  • During the game: Private suite experience with food, beverages, and VIP moments 

Attendance is capped to maintain an intimate, high-quality experience. 

What to Expect 

Pre-game conversation + live walkthrough 

  • A candid discussion on execution, focus, and decision-making in complex distribution environments 
  •  A brief, practical demo of White Cup, grounded in real distributor use cases — showing how teams turn ERP data into clear priorities and next steps 
  •  No generic workflows or theoretical slides — just how clarity is actually created in the field 

Private suite experience 

  • Minnesota Wild vs. Detroit Red Wings (8:30 p.m. puck drop) 
  • Private suite access with complimentary food and beverages before and throughout the game 
  • Exclusive in-game experiences and surprises throughout the evening 
  • Time to connect with peers in a relaxed, memorable setting 

Agenda 

  • 7:00–8:00 p.m. Pre-game conversation and live White Cup walkthrough 
  • 8:30 p.m. Puck drop — Minnesota Wild vs. Detroit Red Wings 
  • During the game: Private suite experience with food, beverages, and VIP moments 

Who Should Attend 

This evening is designed for distribution decision-makers who are: 

  • Responsible for sales performance, execution, or go-to-market strategy 
  • Navigating CRM, ERP data, and reporting complexity 
  • Focused on improving sales and marketing execution without disrupting how teams actually work 

Request Your Invite