
Built for the Wild
A White Cup Executive Evening
Distribution doesn’t happen in controlled conditions.
Sales cycles are complex. Data lives everywhere. Teams are expected to execute faster — and more consistently — without forcing change for the sake of change.
This private evening brings together a small group of distributor executives for a candid, off-the-record conversation about how leaders are creating clarity and momentum in today’s “wild” operating environment — followed by an unforgettable night at the Minnesota Wild game.
Please register to confirm your attendance. Once registered, you’ll receive a confirmation email with arrival details and logistics.
Event Details
Date: Thursday, January 22
Location: We’ll start at 317 on Rice Park and migrate to Grand Casino Arena for the game
Agenda
- 7:00–8:00 p.m. Pre-game discussion (John’s Bar, 317 on Rice Park)
- 8:30 p.m. Puck drop — Minnesota Wild vs. Detroit Red Wings
- During the game: Private suite experience with food, beverages, and VIP moments
Attendance is capped to maintain an intimate, high-quality experience.
What to Expect
Pre-game conversation + live walkthrough
- A candid discussion on execution, focus, and decision-making in complex distribution environments
- A brief, practical demo of White Cup, grounded in real distributor use cases — showing how teams turn ERP data into clear priorities and next steps
- No generic workflows or theoretical slides — just how clarity is actually created in the field
Private suite experience
- Minnesota Wild vs. Detroit Red Wings (8:30 p.m. puck drop)
- Private suite access with complimentary food and beverages before and throughout the game
- Exclusive in-game experiences and surprises throughout the evening
- Time to connect with peers in a relaxed, memorable setting
Agenda
- 7:00–8:00 p.m. Pre-game conversation and live White Cup walkthrough
- 8:30 p.m. Puck drop — Minnesota Wild vs. Detroit Red Wings
- During the game: Private suite experience with food, beverages, and VIP moments
Who Should Attend
This evening is designed for distribution decision-makers who are:
- Responsible for sales performance, execution, or go-to-market strategy
- Navigating CRM, ERP data, and reporting complexity
- Focused on improving sales and marketing execution without disrupting how teams actually work