12-Minute Tech Talk: Do You Really Know Who Your Best Customers Are?

Better Customer Conversations with Segmentation

Video Series:

Anyone in sales can tell you who they think their best customers are. It’s the guy that’s been coming back to you for years, right? Well, maybe not. That same customer might even be making your business lose money.

Segmentation within an ERP system is often a mess. It’s a manual process that’s probably been done for years at your distributorship. After all of that time, it’s likely that too many people have all done their own versions of “segmentation” of your customers. So, how do you know if you’re pricing your As, Bs, Cs, and Ds correctly?

By leveraging technology, you can quickly see how your customers stack up and even run “what if” scenarios.

Webinar: 12-Minute Tech Talk: Do You Really Know Who Your Best Customers Are?
Presenter: Brian Friedle
Theme: Better Customer Conversations with Segmentation

In this webinar, we will cover:

  • How to identify your true best customers
  • What can your customers do to improve their pricing
  • Turning information into productive sales calls that ultimately increase customer value 

In just 12-minutes, you’ll understand how technology makes it possible to ditch the spreadsheets and create accurate customer segmentation in minutes, not hours. It’s the first step in developing pricing optimization practices that lead to long-term growth.

know your best customer webinar recording

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