How NOT To Fail With Your CRM

Implementing and Adopting a CRM

Webinar Recording:

Implementing and adopting a CRM presents a unique set of challenges for distributors. When done right, a CRM will help sales teams crush their quotas, accelerate sales cycles, and collaborate across the company. Join Brian Friedle of White Cup and Tom Gale of MDM as they discussed the importance of finding the right CRM for your business and methods for fostering user adoption.

In this webcast, we covered:
– How to overcome the challenges that distributors have with CRMs
– How sales reps find value in a CRM
– How to drive CRM adoption

You’ll come away with solid tactics on how to make your CRM a revenue-driving engine that your team will use for the long haul.

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Brian Friedle Profile Image
Brian Friedle VP Business Development, White Cup
Tom Gale CEO MDM profile image
Tom Gale CEO, Modern Distribution Management

Brian Friedle is the Vice President of Business Development at White Cup. He joined White Cup, formerly MITS, in 2017 as the Vice President of Operations. Brian enjoys working with people and brings the experience of 13 years as president of an electrical distributor, Motors and Controls Corp, to his interactions in the software world.

Tom Gale is CEO of Modern Distribution Management, a market research and media company that provides market intelligence resources to distribution executives and industrial product marketers. Since 1967, MDM has helped leaders build better businesses as the definitive resource for distribution management best practices, benchmarking, trend analysis, and market intelligence through its research, market analytics, reports, and conferences.

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