Is Your Sales Team Armed With the Right Tech to Win?

The High Price of Old Habits

Webinar Recording:

Following MDM’s SHIFT 2022 | The Future of Distribution, which focused heavily on technology for distributors, White Cup partnered with MDM to continue this important conversation.

MDM’s Executive Editor Mike Hockett and Brian Friedle, Vice President of Business Development at White Cup, discussed real-world examples that illustrate the value of using data-based technology vs. the serious financial impacts of leaving sales decisions to gut instincts.

You’ll come away with strategies to:
– Decide the most impactful technology for your team
– Use technology to improve the sales process for top-line growth
– Change outdated sales behavior that impacts pricing, margin, and profit

If you are a distribution or sales leader tasked with finding tech solutions that grow revenue, increase bottom-line profits, and build winning sales teams, this webinar is designed for you!

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Brian Friedle Profile Image
Brian Friedle Vice President of Business Development, White Cup
Mike Hockett Profile Image
Mike Hockett Executive Editor, Modern Distribution Management

Brian Friedle is the Vice President of Business Development at White Cup. He joined White Cup, formerly MITS, in 2017 as the Vice President of Operations. Brian enjoys working with people and brings the experience of 13 years as president of an electrical distributor, Motors and Controls Corp, to his interactions in the software world.

Mike Hockett is MDM‘s executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the distribution space, and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and is based in Madison, Wisconsin.

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