Join White Cup’s Live Open Demo

Practical AI for Distribution: What Actually Works for Sales Teams

AI is everywhere right now—but most of it puts more burden on your team instead of lifting it.

White Cup takes a different approach.

We call it Useful AI: a practical, use-case-driven way to embed AI directly into White Cup CRM + BI so commercial teams can make faster, smarter decisions – without changing how they work or putting their data at risk.

This live demo will show how Useful AI is already helping distributors protect revenue, increase sales efficiency, and move inventory faster using the ERP and CRM data they already trust.

What Makes White Cup’s AI Different

AI that works the way distributors work

Our AI is fully embedded into White Cup CRM + BI – no separate tools, no extra logins, no new workflows to learn. It combines your existing data from your ERP/other systems of record (orders, pricing, inventory) with CRM activity to deliver insights that actually reflect how your business runs.

Proactive, not prompt-based

Most AI tools wait for users to ask the “right” question. White Cup’s AI works ahead of you—automatically surfacing the most relevant insights, risks, and opportunities for each role at the right time.

AI you can trust with your business

Every AI insight is grounded in your company’s own ERP + CRM data. No shared models. No black boxes. Every recommendation can be traced back to a clear source you can verify.

What You’ll See in the Demo

We’ll walk through real, distributor-specific use cases, including:

• Reorder Recovery
  See how Buying Cycle Insights flags accounts drifting from normal purchasing patterns – so reps can intervene before revenue is lost. 
• Meeting Prep in Minutes
  Watch how AI Account Summaries pull together purchase history, open quotes, inventory context, and CRM notes so reps walk into meetings prepared—without spreadsheets. 
• Surplus Inventory Campaigns
  Learn how BI insights and StockSense turn slow-moving or aging inventory into targeted email campaigns in minutes, not days.
• AI Embedded in Daily Workflows
  See how AI shows up directly inside CRM + BI—where reps, marketers, and leaders already work—without requiring prompts or manual digging.

Who This Demo Is For

This session is designed for distribution leaders and teams who care about outcomes, not hype:

• Sales & revenue leaders
• Marketing & demand generation leaders
• Executive teams (CRO, COO, CEO)
• Operations & inventory leaders
• IT & systems leaders responsible for CRM and BI
• Finance leaders evaluating ROI from technology investments

Why Attend

If you’ve:

• Tried AI features that felt generic or too much work to get value
• Worried about data privacy or “black box” recommendations
• Seen reps ignore tools that don’t fit their workflow

This demo will show what a useful, grounded approach to AI actually looks like in distribution.

Upcoming Demo

When: February 26, 2026
Last Thursday of Every Month
Time: 1:00 p.m. CT
Where: Live, virtual session (link sent upon registration)