
Matt Mullen
Chief Executive Officer
Matt joined White Cup in 2021 as the Chief Executive Officer. He has more than 20 years of experience leading businesses with a focus on go-to-market strategy, revenue growth, and shareholder value expansion. Before joining White Cup, Matt was President of ProShip – an enterprise software company serving the Retail, Distribution, Manufacturing, and Healthcare industries. Matt also held executive leadership positions with Epicor Software and Visa. Matt lives in Northern California and enjoys spending time with his family.