White Cup Joins National Fluid Power Association to Enhance Solutions for Fluid Power Distributors
GARDEN CITY, ID – January 15, 2025 – White Cup, a leading provider of CRM, business intelligence and AI solutions for the distribution industry, is pleased to announce its membership in the National Fluid Power Association (NFPA). This strategic alliance underscores White Cup’s commitment to delivering innovative solutions to distributors within the fluid power sector, encompassing hydraulics and pneumatics technologies.
The NFPA serves as a pivotal forum for fluid power manufacturers, distributors, and suppliers. White Cup aims to contribute to the collective advancement of the fluid power community and support the success of its members.
“We’re excited to become a member of the NFPA and look forward to engaging with industry leaders to provide them with solutions that help them uncover hidden opportunities and surpass their sales targets,” said White Cup Senior Vice President and Chief Revenue Officer Todd Daubenberger. “Our software makes it easy for distributors to manage complex relationships between accounts and their many ship-to contacts, as well as with suppliers and end users. It’s configured to integrate with leading ERP systems and uses built-in AI features to help sales leaders recommend the right products at the right time based on customers’ past purchasing history.”
White Cup is eager to participate in the NFPA’s upcoming annual conference, scheduled for February 25-27 in Tucson, Arizona, and other industry events.
Pete Alles, VP of Member Services and Operations at NFPA, said the association is thrilled to welcome White Cup to its network, which connects members to the community and resources they need to grow their business.
“White Cup’s expertise in data-driven solutions for distributors aligns perfectly with our mission to advance the fluid power industry,” Alles said. “With our exclusive market intelligence, networking events, and collaborative initiatives, White Cup is well-positioned to deepen its impact on the industry while fostering valuable relationships.”
About White Cup
White Cup helps distributors win more deals, customer loyalty, and market share. With a powerful CRM that empowers team members to act on their best opportunities faster, business intelligence solutions that transform customer and product data into crystal-clear insights, and AI features that help your team recommend the perfect products at the right time, White Cup helps distributors shift from reactive, siloed customer interactions to proactive, collaborative growth strategies. With decades of industry experience, White Cup is trusted by more than 850 customers globally. Learn more at https://whitecupsolutions.com.
About NFPA
Founded in 1953, the National Fluid Power Association (NFPA) is the only trade association focused exclusively on fluid power technology, with members representing the entire fluid power supply chain. The NFPA provides an effective forum for fluid power manufacturers, distributors, and suppliers to advance their collective interests and promote the unique strengths of modern fluid power technology.