White Cup Launches Nexus, Bringing Conversational Revenue Intelligence to Distribution

June 4, 2026 – White Cup today announced the launch of White Cup Nexus, an AI-powered conversational revenue intelligence experience designed for wholesale distributors. 

Nexus brings White Cup’s distribution-specific intelligence into a conversational interface, enabling users to ask questions and take direct action across accounts, opportunities, customer activity, and pipeline without navigating reports or switching between tools.

Unlike general-purpose AI tools, Nexus is grounded in the full picture of distributor data, including ERP transactions, CRM activity, BI data, quotes, and customer history. This distribution-specific foundation helps ensure answers are relevant, actionable, and tied to the realities of distributor sales and revenue growth.

“The biggest problem in CRM for distributors is adoption,” said Matt Mullen, CEO of White Cup. “Distributors invest in systems their teams never fully embrace because the software demands too much and delivers too little. White Cup flips the equation. Today, as business software becomes conversational and works the way people think, Nexus is a natural extension of CRM—making it easier for users to get answers, take action, and create value from the data already in the system.”

Kristen Thom, Senior Vice President of Customer Experience at White Cup explained the company’s approach to designing Nexus. “Sales reps don’t hate CRM because they don’t see the value. They hate it because the manual work gets in the way of selling… If your reps can text, they can use Nexus. The experience was designed to feel approachable from day one, regardless of how comfortable the user is working with AI tools. That simplicity is critical to helping teams engage more consistently with customer insights and data.”

Learn more about White Cup Nexus or request a demo. Join us on June 18th, 2026 at 1PM CT for the first look at Nexus in our Live Open Demo — register today.