Why Choose White Cup CRM + BI?

Win More With White Cup

If your team has experienced the chaos of data silos or the frustration of using a CRM that wasn’t built for your business, White Cup CRM + BI can help you develop a more proactive sales strategy and achieve greater profitability. See why more than 850 distributors like you choose us.

Talk to Us View Demo

Built For Distributors
White Cup CRM + BI includes all the features, dashboards, reports and templates you need to go to market faster, ensuring you’re always ahead of the competition.
Configured to Integrate
Unlike other software that requires expensive custom integrations, White Cup CRM + BI is configured to integrate with most ERPs so you have all the data you need from Day One.
A Collaborative Sales Engine
White Cup is designed for every customer-facing member of your team, with role-based dashboards and a flat fee pricing model, so everyone can work together to close deals.

What Returns Can Distributors Expect?

More Sales Opportunities

White Cup CRM + BI transforms raw ERP data into actionable insights, showing sales teams which customers and products represent their best opportunities. See each customer's history, predict when they’ll reorder, and recommend top related products with AI-powered features.

Proactive
Outreach

Never miss an opportunity to follow up with customers and prospects. Create tasks, notifications and automated workflows to reach out at just the right moment, and prioritize your team’s time.

Increased Revenue and Profitability

White Cup CRM + BI users see an increase in average order value by 30% or more, thanks to business insights that give sales reps more relevant recommendations and help them focus on high-value activities.

Close Deals More than 30% Faster

Streamline projects and quotes by giving everyone access to the most recent product details and pricing. Close deals faster with built-in quoting integrated with your ERP.

Stronger Sales Coaching

Real-time insights on deals in the pipeline help sales leaders provide more relevant coaching and support, driving sales success.

Faster, More Accurate Forecasting

Create faster sales forecasts with full transparency on every deal and data to help you allocate resources and optimize inventory.

Real Distributors. Real Results.

Our customers are increasing revenue, finding more upsell opportunities, and building stronger relationships with customers and vendors. Check out our case studies and explore our testimonials below to hear their success in their own words.

View Our Case Studies

“Knowledge is power and it is much easier to make solid business decisions when you have timely accurate information at your fingertips.”

Mike Gracyzk

Pricing Manager

Arlington Industries

“It’s been easier to immediately notice a trend a month or two ahead of time because White Cup is looking at many more data points and displaying it in a way that shows trends. There is nothing in P21 that gives you that really quick snapshot outside of the monthly sales report.”

Eric Schmidt

VP of Operations

Mar-Hy Distributors

"It has definitely helped our users gather and view data quickly and effectively. From sales team members to upper management, a wide variety of users have been very excited to use the software."

Josh Blawat

Junior Systems Administrator

Reinders Inc.

"I am able to pull data and save reports that are pre-filtered to only review the data that is important when making decisions without having to sift through the weeds of other info. Reports that used to take me 45 minutes to review are cut down to minutes."

Mike Gracyzk

Pricing Manager

Arlington Industries

"White Cup really does make a different with tracking our customers' trends and specific product lines, profit margins, and year-over-year quarterly sales. It makes it easier to do year-end reviews with our customers."

Jason Giannone

Product Line Support & Development

Bender Plumbing Supply

"We manage sales growth and maximize existing inventory using White Cup BI reports to see if it's trending up or down. It gives us necessary data for locations, regions, customers and account managers."

Todd Taverner

VP Purchasing & Inventory

E.B. Horsman

"We use White Cup BI to create a daily check-in dashboard, enabling us to see cash on hand, sales backlogs and the volume of orders and invoices. It gives me a picture of where the business is at."

Brian Poggetti

Director of Finance & Operations

Personal Protective Equipment

"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while White Cup BI reduces my wrangling."

Eric White

Director of Strategic Initiatives

Motion & Flow Control Products, Inc.

"What's nice about White Cup BI is that the roll-out is quite easy. From start to finish, it's quick--didn't even take a week to install. We were able to take the preloaded canned reports, get them to our sales reps, and they were able to run out and provide data to our customers that they had never seen before."

Lance Melnik

IT Manager

Vesco Oil

“The ease of use and the ease of implementation is a significant plus in my world.”

Holly Horner

IT Manager

Central Turf & Irrigation Supply

“I would recommend White Cup BI to any Prophet 21 user who currently struggles with data, acquisition, and utilization.”

Todd Taverner

VP Purchasing & Inventory

E.B. Horsman

“With visibility into performance, companies can gauge success and identify corrections needed with White Cup.”

Jessica Leppanen

Sales & Marketing

CMD Corporation

“Based on the money White Cup BI saved our company, the software paid for itself within 3 months.”

Holly Horner

IT Manager

Central Turf & Irrigation Supply logo

Association Memberships

We proudly collaborate with leading industry associations to stay ahead of trends, share insights, and support the success of distributors and manufacturers. Our partnerships keep us connected to the latest innovations, ensuring our solutions align with industry best practices.