Introducing StockSense: A Smarter Way to Move Surplus Inventory

Aging inventory is one of the biggest challenges in distribution. It ties up capital, eats into profits, and often forces distributors to rely on deep discounting just to clear out excess stock. But what if you could act before surplus inventory becomes a liability?

Enter StockSense, White Cup’s latest feature designed to help distributors take control of slow-moving inventory and turn insights into sales — instantly.

Why StockSense?

For too long, distributors have relied on static reports, spreadsheets, and manual outreach to move surplus stock. These outdated methods waste time, create inefficiencies, and often leave sales teams guessing which customers might be ready to buy. StockSense eliminates the guesswork by seamlessly integrating inventory insights with sales execution in White Cup BI and CRM.

With StockSense, sales and marketing teams can:

• Identify at-risk inventory in real time using White Cup BI.
• Generate targeted customer lists based on historical purchasing behavior.
• Launch sales and marketing campaigns instantly without leaving White Cup CRM.
• Track engagement and sales impact to optimize outreach and improve conversions.

Faster Inventory Turnover, Stronger Margins

StockSense gives distribution businesses a complete workflow for moving surplus inventory efficiently and profitably. Instead of slashing prices at the last minute, distributors can proactively engage the right buyers at the right time, ensuring stock moves before it becomes a burden.

What Surplus Inventory Management Means for Distributors

• 50% faster inventory turnover compared to traditional sales methods.
• Higher margins by reducing reliance on deep discounting.
• Less manual work — automating customer targeting and campaign execution directly in White Cup CRM.

See StockSense in Action

StockSense is now available to all White Cup CRM customers. If you’re looking for a smarter way to move surplus inventory, protect margins, and keep your sales team focused on high-value opportunities, let’s talk.

Schedule a demo today to see how StockSense can transform your distribution sales strategy and your inventory optimization.