Give Your Customers the eCommerce Experience of Their Dreams (Without Giving Yourself Nightmares)

If you’ve ever undertaken an eCommerce project, you can probably relate to the feeling of defeat before you’ve even begun. That’s because most distributors underestimate the resources they’ll need to create and maintain listings for hundreds of thousands of SKUs.

In a recent article by Industrial Supply, ERP, CRM and eCommerce providers — including Kristen Thom, senior vice president of customer experience — share solutions for creating a full-service eCommerce customer experience without embarking on a years-long journey.

Hear from leaders at KYKLO, Epicor, Infor, SAP and White Cup on how to identify the right eCommerce solution, how to set priorities, and how to ensure your solution supports online and offline sales.