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White Cup Nexus: conversational AI for distributors
Ask questions. Get answers. Take action.
What is White Cup Nexus?
White Cup Nexus is an additional paid conversational AI module for wholesale distributors using White Cup CRM + BI or White Cup BI on its own. It helps your team ask business questions using the ERP, BI, and, where available, CRM and customer information connected within White Cup.
Use Nexus to investigate changes in customer buying, prepare for an account conversation, and decide where to follow up. With White Cup CRM, supported actions include creating follow-up tasks with context and a due date where relevant. BI-only customers can use Nexus for supported analysis; CRM activities and relationship workflows require White Cup CRM. Your team reviews the answer and decides what to do next.
How Nexus fits with CRM and BI
White Cup CRM includes White Cup BI. You can also purchase White Cup BI independently. Nexus is an additional paid module for either configuration, not a standalone CRM or an automatic inclusion with CRM or BI.
What do you need to know?
Nexus doesn’t just answer the questions you ask. It surfaces the risks, opportunities, and next steps you didn’t know to look for.
- No exporting spreadsheets.
- No building reports.
- No hunting across systems.
Just ask a question and get the answers you need—whether you’re preparing for a customer visit, reviewing your pipeline, identifying at-risk accounts, or planning your week.
Summarize everything before my meeting with ABC Supply.
Summarize everything before my meeting with ABC Supply.
Summarize everything before my meeting with ABC Supply.
What Nexus can do for you.
Answers are only useful when they move work forward. Nexus helps your team go from insight to action in the same conversation.
Prepare for Meetings
Walk into every customer conversation with the full picture.
Prioritize Your Day
Know which customers deserve your attention first.
Identify Revenue Opportunities
Discover customers buying less, buying differently, or ready for cross-sell.
Detect Customer Risk
Identify declining purchases, inactive customers, expiring quotes, and other warning signs before they become lost revenue.
Coach Sales Teams
Help managers coach with data, identify risk, and recognize wins.
Answer Customer Questions
Give service teams instant access to customer history, account details, and recent activity.
Understand Your Business
Get instant answers about pipeline, revenue trends, customer health, and sales performance.
Take Action
Create follow-up tasks and move work forward without switching screens.
WHY NEXUS IS DIFFERENT
AI Built for Distribution
Generic AI only knows what you tell it. Nexus already knows your customers.
GENERIC AI
NEXUS
Doesn't know your customers
Built on your customer data Requires manual context Already knows your business Separate from your CRM Works inside White Cup Generic answers Distribution-specific insights Stops at information Helps you take action
One conversation. Every system.
Rather than making you hunt across disconnected software, Nexus unifies the information already inside White Cup so every answer reflects your business.
Ask NexusWhich customers are at risk this quarter?
Get Answers- CRM
- ERP
- Business intelligence
- Customer activity
- Distribution context
- Sales history
Take Action“Instead of just seeing that sales are down, we can put the next step right in the salesperson’s hands and start working to win that revenue back.”
– Tyler Head,
Wholesale Training and CRM Development, Bender Plumbing
Keep Exploring
Your First 50 Questions
Great answers start with great questions—but Nexus can also surface opportunities you may not have known to look for. Download the Nexus Prompt Library for 50 practical questions sales reps, managers, customer service teams, and executives can use to prepare, prioritize, and take action.
TAKE THE NEXT STEP
Ready to stop searching and start selling?
See how distributors are using Nexus to uncover opportunities, prepare for meetings in seconds, and turn answers into action.
