You’re Invited: Ahead of the Current Yacht Experience with White Cup

Better views. Smarter conversations. Join us aboard during DSG Applied AI for Distributors.

Join White Cup for Ahead of the Current — an invite-only yacht excursion for distribution executives looking to stay ahead of what’s next during DSG’s Applied AI.

We’re taking the conversation offshore for a more curated evening of executive networking, skyline views, cocktails, dinner, and meaningful stories with industry peers aboard the on the 68′ Sunseeker Manhattan at Belmont Harbor on Lake Michigan.

Expect a relaxed, elevated atmosphere with a curated group of leaders shaping the future of distribution.

You’ll also receive an exclusive White Cup jacket on arrival — reserved for attendees of this private experience.

Why Attend

• Connect with a curated group of distribution executives and industry leaders
• Step away from the conference for more candid, high-quality conversations
• Enjoy a private yacht experience with dinner, drinks, and Chicago skyline views
• Explore what’s next in AI, strategy, and operational transformation for distribution

Event Details:

Date & Time: Wednesday, June 24​ –  7:30 to 11:00 PM

Location: Limo bus from the Marriott O’Hare lobby at 7:30PM, to transport attendees to Belmont Harbor.

Format: Dinner • Open bar 

Capacity: Limited to ~10 guests (waitlist enabled once full)

Request Your Spot

We’re keeping this event intentionally small to ensure the right mix of people and conversations.

Submit your info to request an invite – we’ll follow up shortly to confirm your spot.