Step-by-Step Guide to Building Marketing and Sales Funnels for Your Business

On-Demand Webinar

Discover the key to driving customer engagement and maximizing sales revenue in this insightful webinar from the White Cup user conference, RevUp 2023, on creating effective marketing and sales funnels using a CRM. Marketing expert Susan Merlo, Author of “The Digital Distributor” and Founder of Next Level iMedia, guides you through designing and implementing a tailored funnel that aligns with your business goals. 

During the webinar, you’ll learn the fundamental concepts and practical strategies behind successful marketing and sales funnels. Explore how using automation and technology can elevate your sales process.  

You will learn: 

  • Understanding the components of a marketing and sales funnel 
  • Mapping the customer journey and defining influential touchpoints 
  • Streamlining and automating your marketing and sales processes 
  • Crafting personalized content to engage and convert leads 
  • Leveraging analytics for continuous funnel optimization 
  • Troubleshooting common challenges and strategies for success 

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Susan Merlo Headshot
Susan Merlo Founder, The Digital Distributor™ Program

Susan Merlo is the founder of Next Level iMedia and The Digital Distributor Program. Susan is a naturally passionate Digital Sales and Marketing Consultant who is keenly interested in her clients’ success. With a particular focus on the Distribution Industry, she and her team specialize in ways to generate new and recurring sales, increase share of customer spend, and increase customer retention for their clients.

Her book, “The Digital Distributor: Six Steps to Accelerate Sales,” is a workbook-style guide that shows distributors how to build a strong digital foundation from which they can successfully communicate their value, manage, and convert more valuable leads, and serve their buyers on their buyers’ terms.