What Top Distributors Are Fixing First: Lessons from NAW

A post–National Association of Wholesaler-Distributors Executive Summit debrief for leaders focused on execution

Every year, distributor leaders gather at NAW to talk strategy, growth, and what’s next.
What rarely gets captured is the quieter consensus that forms across those conversations—the issues leaders keep circling back to, the problems they’re actively working to fix, and the decisions they’re making about what not to focus on yet.

During this live webinar, two members of White Cup’s executive team – Todd Daubenberger, CRO, and Kristen Thom, SVP of Customer Experience – will distill those patterns that emerge during this year’s NAW Executive Summit into a practical discussion about where strong distributors are focusing first in 2026.

What to Expect:

In this 45-minute live virtual session, Todd and Kristen will reflect on NAW conversations through a shared lens:

• How leaders decide what to fix first when everything feels important
• Where strategy most often breaks down in day-to-day execution
• How sales, customer experience, and data either reinforce—or undermine—each other
• What signals leaders trust when prioritizing change
• How disciplined teams avoid distraction while still preparing for growth

Event Details

When: February 12th, 2026
Time: 1:00 p.m. CT
Where: Live, virtual session (link sent upon registration)