Customer Transparency

Boosting Retention and Revenue

Webinar Recording:

Customer transparency is quickly becoming one of the most important ways to reshape your business for the better. Trust established in a business relationship improves retention and builds a partnership between you and your customers that can’t be as easily replaced, which is key in today’s digital age where your customers are able to easily shop around with your competitors.  

But what is customer transparency, and how is it accomplished? Watch Gouri Taman, Product Manager at White Cup, walk through these concepts and teach you how to take immediate action to improve your relationships with your customers.

In this webinar recording, we’ll cover:

  • Why customer transparency is important for distributors
  • What are the expectations of customers, and how to meet those expectations with the tools you have today  
  • Easy steps you can act on immediately in order to start establishing trust  


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Gouri Taman Product Manager

Gouri joined White Cup in 2022 as a Product Manager. She has previous experience as a software developer, digital marketer, and data analyst. She brings fantastic experience in defining and communicating BI and analytics requirements and driving strategy for complex BI business needs.