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Winning with Marketing for Distributors

Webinar Recording:

Wholesale distributors have long shied away from having a focus on marketing. Sales teams are often accountable for generating their own leads and managing the full customer lifecycle, from prospecting for new customers to selling to existing customers – and everything in between. But with the rise of digital buying and selling, distributors that focus on marketing are staying ahead of the tide. Great marketing is highly relevant to customers and prospects. Ideally, you want to use business software tools that allow you to customize your communications with customers based on their actions, purchase history, and demographics like job function, etc.

Watch seasoned marketer Helen Piña and distribution expert Douglas Smith as they discussed how email marketing and marketing automated workflows help distributors retain customers and sell more.

Presenter: Helen Piña and Douglas Smith
Theme: Best Marketing Tactics for Distributors

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Speakers

Helen Pina
Helen Piña VP of Marketing at White Cup
Douglas Smith
Douglas Smith VP of Product Management at White Cup

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