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OUR PRICING

A Complete CRM + BI Solution for Distributors – One Flat Fee

White Cup offers transparent, all-inclusive pricing—no per-seat charges, no extra fees for custom integrations or add-ons. We believe in unified access to crucial insights for everyone in your organization, without unexpected costs.

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Stop Paying Extra for the Essential

Other CRM providers charge by seat, and charge extra for features like marketing automation, business intelligence, and support ticketing— essential functions that we consider core to a comprehensive CRM system.

At White Cup, we do things differently. Our all-inclusive subscription ensures you get all the fundamental CRM capabilities and more—without additional costs for add-ons.

Our pricing is based on  your annual revenue, which aligns our success with yours. We grow when you grow, creating a partnership that thrives on mutual achievements and shared goals.

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What You'll Get

Our solutions drive profitable growth through connected insights, automated workflows, and unified execution across your business.

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Sales Coaching & Management

Help leaders coach with confidence using real data — not gut feel — to track performance and drive accountability.

  • Track rep and territory performance in real time
  • Use dashboards and leaderboards for visibility
  • Spot trends and coaching opportunities instantly
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Sales Enablement

Give every rep the visibility and tools to stay ahead of customer needs — in the office or on the road.

  • See pipeline and activity by rep, branch, or territory
  • View quotes and orders in CRM or mobile app
  • AI Field Notes and workflows keep deals moving

Administrative Control

Easily manage users, permissions, and data setup across the platform — no IT help or coding required. Configure White Cup to fit how your business operates.

  • Add unlimited users and define roles with ease
  • Configure fields, dashboards, and workflows in minutes
  • Maintain full visibility with audit logs and data tracking
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Marketing Management

Turn your mountains of data into targeted, revenue-driving outreach that keeps customers engaged and buying more often.

  • Build segmented lists from ERP and BI data
  • Create campaigns with drag-and-drop and AI tools
  • Trigger workflows and track results automatically
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Executive Insights

Give leadership a single view of the business — connecting sales, operations, and finance for faster, data-driven decisions.

  • Unified margins, trends, and forecasts across CRM + BI
  • Analyze performance by branch, rep, or product mix
  • Access KPI dashboards anywhere, anytime

Operations Management

Give operations and purchasing teams the visibility to balance stock, strengthen supplier performance, and free up cash.

  • Access ERP-synced inventory and supplier data
  • Support kits, assemblies, and complex products
  • AI flags slow-moving stock and likely buyers
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Customer Service & Support

Unify sales, service, and operations so teams can respond faster, resolve issues, and keep customers coming back.

  • Manage tickets, returns, and warranties in CRM
  • See full customer history for faster resolution
  • Spot issues early with BI insights and alerts
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Quoting & Orders

Enable reps to quote faster, more accurately, and with confidence using real-time ERP pricing, inventory, and automation.

  • Create quotes in CRM with live ERP pricing and inventory
  • AI suggests add-on items and related products
  • eSignature and automations keep quotes on track
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Maximize Every Move with AI

White Cup is the only CRM + BI with exclusively Distributor-Focused AI

Get faster decisions and smarter selling with White Cup’s AI — always on, fully included, and ready to work without extra costs or credits.

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Real Results with White Cup

Discover why distributors consistently choose White Cup, as they share how our straightforward, all-inclusive approach to pricing simplifies their budgeting and delivers unmatched value.
“Distribution is such a niche, and White Cup understood our industry. If you want to have an out-of-this-world, best customer experience you’ve ever had, White Cup is the way to go.”
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Katie Crowl

Communications Specialist

LEPCO

“Salesforce was exceptionally expensive, and we probably used 4% of the functionality. And it didn’t integrate with our ERP. We would have needed to invest another $60,000 for a custom-developed integration.”
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Cole Callahan

Vice President

Strategic Initiatives

“White Cup is a two-way communication between us and our vendors…so when it comes to getting the ROI on the marketing dollars we’re all spending, you have a much clearer picture.”
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John Allard

Owner

Clayton Controls

“You’ll be hard-pressed to find a reporting software, let alone a trends software, that has such ease of use. It’s a user-friendly way for anybody to access the data they want.”
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Eric Schmidt

VP of Operations

Mar-Hy Distributors

"White Cup CRM makes it easy for the sales and marketing team to create automated workflows and be more proactive about reaching out to customers."
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Angela Hirsch

CRM Administration/Marketing Analytics

Relevant Solutions

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Ready To Win More? Reach Out for Pricing on White Cup CRM + BI

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Live Open Demo + Q&A

Join our Live Open Demo on the last Thursday of every month.
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