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Managing Sales Strategy with Spreadsheets and To-Do Lists

Build the Foundation
for Collaboration

In distribution, maintaining strong relationships with customers is everything — and it requires real-time access to data. If your team is working with disparate spreadsheets from various sources, you’re working in silos.

Take Control of Your Growth with Customer Relationship Management (CRM)

In the distribution industry, success isn’t just about managing inventory—it’s about building strong, lasting relationships with your customers. But if your team is relying on disparate spreadsheets or to-do lists, you’re missing out on opportunities to grow your business and boost your revenue.

White Cup CRM dashboard showing sales performance, customer data, and inventory metrics for distributor growth

Why a CRM?

A CRM isn’t just a database of contacts. It’s a powerful tool that helps you understand your customers better, anticipate their needs, and close more deals. With White Cup CRM, you can streamline your sales processes, ensuring your team is always one step ahead.

team using White Cup CRM to streamline sales processes, improve customer relationships, and increase deal closures

Here’s how White Cup CRM helps you win:

  • Targeted Customer Engagement: Know exactly when to reach out to customers, and what to offer them, to maximize sales and strengthen relationships.
  • Simplified Sales Process: Automate routine tasks, track every interaction, and close deals faster with a sales process designed for distributors.
  • Real-Time Insights: Access critical data from your CRM and ERP in one place, so you can make informed decisions that drive revenue.
White Cup CRM dashboard displaying real-time sales, inventory, and customer insights for distributor performance tracking

Beyond Efficiency—It’s About Growth

White Cup CRM not only makes your team more efficient; it also helps you scale your business. By automating the time-consuming tasks that slow your team down, you can focus on what really matters—growing your business and delivering exceptional service to your customers.

two colleagues reviewing data on White Cup CRM, focused on business scalability and improving customer service

Built for Distributors, Ready for Growth

Whether you’re aiming to expand your market share, improve customer satisfaction, or simply keep up with the demands of a growing business, White Cup is your partner in success. With seamless integration into your existing systems, it’s easier than ever to start seeing results from day one.

By implementing a CRM, your sales reps will have a complete view of each customer, helping them strengthen relationships and maximize every opportunity.

White Cup CRM product dashboard showing distributor insights, including sales and customer data

With White Cup You Can

icon of a calendar representing full account and contact history overview
See a full history of every account and contact at a glance
icon of a stopwatch with motion lines representing enhanced efficiency through task automation
Create quotes in a fraction of the time and have them reflected in your ERP
icon of three people with a plus symbol representing seamless scalability for business growth
Assign tasks to follow up on open deals and quotes
icon of a gear on a computer screen representing automated workflows and emails for distributors
Use automated workflows and emails built for distributors to keep deals moving
icon of a box symbolizing AI-powered recommendations to increase order value
Increase the value of every order using AI to recommend the right products at the right time, based on your customers’ order history

A Guide To CRM Implementation, Migration and Support

Take a closer look at how our CRM implementation services and training support your team at every step, turning your team from new users into CRM champions.

Learn More
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Next steps

By implementing a CRM, your sales reps will have a complete view of each customer, helping them strengthen relationships and maximize every opportunity.

With White Cup, you’ll gain access to a team of experts with a deep understanding of distribution and the tools you need to succeed during and after implementation.

Book a consultation with White Cup to discover how to:
  • Close deals faster with automated sales workflows
  • Create campaigns that convert with greater personalization
  • Uncover your next best actions, including upsell opportunities, with AI-powered recommendations
  • Use integrations and templates to get started sooner
Book a Consultation

White Cup CRM + BI