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White Cup CRM

Growing Your Revenue Has Never Been Easier

For years, distributors have tried to make do with a CRM designed for any industry, shoe-horning their specific needs into generic solutions. The result: underwhelming software and frustrated users.

Enter White Cup CRM. Finally, a comprehensive CRM designed specifically for the unique needs and challenges of wholesale distributors in a format that’s easy to use and laser-focused on helping distributors drive revenue.

White Cup CRM Product Sheet
White Cup CRM with MITS BI Integration Product Sheet
CRM Buyers Guide for Distributors

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Drive Growth with Every Action

Crush sales goals with less busywork and more selling

Built-in workflows make it easy to push marketing data to sales reps, set automatic email notifications, auto-assign tasks, and seamlessly move deals through your pipeline. This set-it-and-forget-it functionality makes it possible to focus on what’s most important, driving revenue. Watch demo video.

Sell more across the entire customer lifecycle

From sale and marketing automation to quoting and document signing, you have everything you need to reach out and close sales opportunities – from first touch to done deal. Watch demo video.

Collaborate for the win

Quickly view prospect and customer data on the fly, on any device. Prepare for meetings anywhere with easy access to the latest communications to keep conversations focused on keeping deals moving forward. Watch demo video.

Make informed decisions with MITS BI analytics on your CRM dashboard

We’ve integrated our powerful MITS BI tool into White Cup CRM so you can easily view sales and open order accounts on the fly.

Take a deep dive into sales data with just a few clicks

The MITS BI integration makes it easy to explore the details of customer activities, open and late orders, and other critical data.

Relentlessly drive revenue with tools specifically for distributors

With ERP integration and functionality built specifically for distributors, you’ll be driving revenue from day one. Watch demo video.

Built for Your Team’s Success

Sales reps:

It’s no secret adoption is key when it comes to new technology. White Cup CRM is designed to set sales teams up for success. It’s easy to use and available on any device. Making it easy to stay connected, engaged with prospects, and close sales.

Sales leaders:

Keep your sales team on track with activity reporting and notifications. The sales leadership dashboard makes it easy to be an effective coach while still monitoring the health of your pipeline. White Cup CRM has you covered, boss.

Marketing managers:

What’s that? You don’t have a designated marketing person? No sweat. White Cup CRM has built-in marketing automation with templates that make it easy to build targeted lists and launch compelling email campaigns in minutes. We’ve even automated response reports, so you can see who’s opened your emails, making prospecting and follow up a snap.

The Path to Success for Distributors

White Cup's revenue intelligence platform powers new levels of revenue performance. 
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Featured Resources

Read, watch, and learn ways your business can grow with revenue intelligence tools.