White Cup Acquires Sales Management Plus, Strengthening Its Commitment to Distribution Industry

SEATTLE, June 4, 2024 – White Cup, a recognized leader in Customer Relationship Management (CRM), Business Intelligence (BI), and Pricing solutions tailored for the distribution industry, today announced the acquisition of Sales Management Plus (SMP), a provider of CRM and BI solutions for the distribution sector. 

This acquisition reinforces White Cup’s commitment to delivering unparalleled value and support to distributors. With SMP under the White Cup umbrella, the collective resources can be focused on growth and innovation within the distribution sector, ensuring distributors have the technology they need to succeed.

“We are pleased to welcome SMP customers and employees to the White Cup community,” said Matt Mullen, White Cup CEO. “This acquisition underscores our unwavering commitment to helping distributors thrive. We look forward to continuing to deliver exceptional value and support to our distribution customers.” 

“This is an exciting day for SMP and our clients,” said Joe Raventos, CEO of Sales Management Plus. “SMP customers are in excellent hands with White Cup, and I am confident they will benefit greatly from the industry expertise and extensive resources White Cup offers.”

SMP solutions, known for their comprehensive reporting, analytics, self-serve data visualizations, dashboards, and integrated marketing capabilities, will now be supported by White Cup. The SMP team is joining White Cup to ensure a seamless transition and uninterrupted service for SMP customers.

About White Cup

White Cup helps distributors win more deals, customer loyalty, and market share. With a powerful CRM that empowers team members to act on their best opportunities faster, business intelligence solutions that transform customer and product data into crystal-clear insights, and precision pricing software, the White Cup Suite helps distributors shift from reactive, siloed customer interactions to proactive, collaborative growth strategies. With decades of industry experience, White Cup is trusted by more than 850 customers globally.


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