RevUp 2022 User Conference
Distribution Industry
RevUp 2022 is White Cup’s annual user conference — this year it was free and virtual to all customers, with dedicated tracks for our distributor and office technology customers. Learn from industry experts and thought leaders and unlock even more value out of your CRM, BI, and Pricing products. The White Cup product management team discussed our Revenue Intelligence platform – from our product vision to our roadmap.
Distribution recordings can be found below.
Day 1: Session 1 – Kickoff: Revving Up for Growth
Speaker: Matt Mullen – CEO, White Cup
We’re kicking off the distribution RevUp conference with a discussion about the future of the modern distributor. Join White Cup CEO, Matt Mullen, as he shares insights on how our revenue intelligence platform is setting the pace for a bold 2022.
Day 1: Session 2 – Introducing White Cup CRM!
Speaker: Doug Smith – VP of Product Management, White Cup
Introducing White Cup CRM! A comprehensive CRM designed specifically for distributors’ unique needs and challenges in a format that’s easy to use and laser-focused on helping distributors drive revenue. Doug Smith, VP of Product Management will provide an in-depth look at this exciting new solution.
Day 1: Session 3 – White Cup Product Roadmap for Distributors
Speakers:
Doug Smith – VP of Product Management, White Cup
Kristen Thom – VP of Customer Success, White Cup
This session will detail the White Cup product development roadmap for 2022-2023. You’ll see how all of our products are being developed and enhanced in tandem and support our mission to help distributors drive revenue.
Day 1: Session 4 – Managing Today’s Challenges with a Revenue Intelligence Platform
Speaker: Brian Friedle – VP Business Development, White Cup
Join this discussion with Brian Friedle, White Cup’s Vice President of Business Development and former distributorship owner, as he explains how our revenue intelligence platform can help grow your business in any environment.
Day 1: Session 5 – Adopting Analytics: It’s More Than Just Pretty Pictures
Speaker: Gary Owen – Former MITS CEO
With most companies seeing BI adoption hovering around 25% for almost a decade, it’s no wonder that 73% of business executives say their analytics projects produced no actionable insights. Rolling out BI requires simple, scalable tools based on correct data that ultimately help users understand what to do. Learn from prior MITS CEO Gary Owen about how you can help your company move beyond just having dashboards to really using data to make measurable improvements in your business.
Day 1: Session 6 – Growing Sales Pipeline with Marketing Automation
Speaker: Helen Piña – VP Marketing, White Cup
Growing revenue with new and existing business accounts starts with a marketing funnel containing leads that convert into sales opportunities. Join Helen Piña, Vice President of Marketing at White Cup and seasoned marketer, as she discusses how to efficiently target, nurture and convert target accounts into sales opportunities using CRM, BI, and marketing automation tools.
"Lots of good information and insight here! Thoroughly explained and easy to follow. Definitely will be using this in the future!"
"I think it can be unfamiliar for people who haven't used a CRM before, but once people embrace it, it no longer feels like big brother and more like mutual accountability."
"I love the analytics MITS has, it's almost stunning."
"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while MITS BI reduces my wrangling."
Day 2: Session 1 – Customer Stratification 101: Understanding How Stratification Drives Profit
Speaker: Tim Trainor – Product Development Manager, White Cup
Join us for this session where Senior Product Manager Tim Trainor defines customer stratification and demonstrates how a clear segmentation strategy can drive sales. He’ll explain how our revenue intelligence platform makes it easier for sales teams to focus on improving customer performance, turning good customers into great customers.
Day 2: Session 2 – Tips & Tricks for TDF CRM Admins
Speaker: Katie Russell – Lead Sales & Operations Specialist, Morrell Group
Want to make the most of your TDF CRM investment? Join us for this customer-led session as we demonstrate some of our favorite tips and tricks to make TDF even more efficient and convenient. Katie Russell from the Morrell Group, an industry-leading motion control distributor, will share some of the most common TDF features to make your day easier. Key features include grid design, accessing BI information, product manager rules, and other valuable navigation tools.
Day 2: Session 3 – A Day in the Life of a Salesperson Using White Cup Revenue Intelligence
Speaker: Steve Hesson – Regional Sales Manager, White Cup
This session, led by the White Cup sales team, will cover the tactical ways that our revenue intelligence platform can help propel your business forward on a daily basis. You’ll come away with an understanding of how our products integrate with each other to optimize every aspect of your sales cycle.
Day 2: Session 4 – 7 Pricing Mistakes Great Distributors Never Make
Speakers:
John Gunderson – Vice President, epaCube
George Dunham – CEO, epaCUBE
This guest session from our partners at epaCUBE, the platform that powers White Cup Pricing, will cover seven best practice steps that successful distributors have adopted into their daily workflow. You’ll come away with a clear understanding of how segmentation and data-based pricing practices can have an immediate impact on your business.
Day 2: Session 5 – Uncovering Hidden Gems in MITS BI
Speaker: George Lanning – Business Consultant, White Cup
This session will focus on the powerful dashboards available in MITS BI related to pipeline management. We’ll cover ways to make it easy to follow up on opportunities, how to track the best leads, when to abandon dead leads, and more. This will be an excellent refresher for power users and offer fresh ideas for newer users.
Day 2: Session 6 – Managing Your Sales Pipeline with TDF CRM
Speaker: Brian Harrington – Founder, Focus Ten Consulting
In this session, Brian Harrington, founder of Focus Ten Consulting partnering with White Cup on TDF CRM implementation, will discuss strategies for understanding your sales cycle, deploying TDF CRM features to capture critical information, and techniques for communicating information that drives seller behaviors. Successfully managing a pipeline requires frequent interaction and discipline. Brian will provide tips on making it easier to stay on top of your pipeline and ultimately drive more revenue.
Day 2: Session 7 – Making Data-Driven Decisions with Business Intelligence
Speaker: Tim Trainor – Product Development Manager, White Cup
In this session, White Cup Senior Product Manager Tim Trainor will spotlight key dashboards and performance scorecards in MITS BI used to drive critical business decisions. He’ll explain the importance of using data to drive revenue instead of the status quo too often leads to repeated mistakes. You’ll come away with concepts to put into action immediately that can positively impact your revenue.
Day 2: Session 8 – Understanding Situational Leadership as a Project Leader
Speaker: Sara Weith – Change Management Consultant and Instructor, ASW Global Consulting
No two projects are alike. Each project needs to be led towards the best possible outcome. So, let’s grasp the importance of Situational Leadership. Understanding the importance of “SI” can provide project leaders with a straightforward and transparent process for determining which leadership style will work best with a given group in a certain situation. This flexibility allows the leadership team to better control outcomes because they can effectively influence the organization. Whether you are launching a new sales initiative or a software implementation project, this session will set you up for success.
“As a relatively new user in a very busy market, we’ve only begun to scratch the surface of what we are capable of doing with MITS. But what we’ve been able to accomplish so far is pretty significant.”
"It has opened our eyes to products that we were selling a lot of but weren't making any money on."
"White Cup offers some powerful products to streamline data analysis and build a distributor's performance targets into workflow and reports. With visibility into performance, companies can gauge success and identify corrections needed. The people in charge of the various products are knowledgeable and very generous in sharing their expertise."
