RevUp 2022 User Conference
Office Technology Industry
RevUp is White Cup’s annual user conference — this year it was free and virtual to all customers, with dedicated tracks for our distributor and office technology customers. Learn from industry experts and thought leaders and unlock even more value out of your CRM, BI, and Pricing products. The White Cup product management team discussed our Revenue Intelligence platform – from our product vision to our roadmap.
Office technology recordings can be found below.
Session 1 – Keynote: Winning with Revenue Intelligence
Speakers:
Doug Smith – VP of Product Management, White Cup
Kristen Thom – VP of Customer Success, White Cup
In this kickoff session for Office Technology dealers, we’ll discuss the White Cup Revenue Intelligence platform and how it drives revenue, improves profit, and creates a more competitive selling position. Additionally, we’ll talk about measuring KPIs that matter, finding new opportunities with existing customers, and how we’re adding value with new integrations and partnerships.
Session 2 – White Cup Product Roadmap for Office Technology Dealers
Speakers:
Doug Smith – VP of Product Management, White Cup
Kristen Thom – VP of Customer Success, White Cup
This session details the White Cup Office Technology product development roadmap for 2022-2023. You’ll see how our products are being developed and enhanced in tandem and support our mission to help office tech dealers make the most of their Sherpa CRM and MITS BI investments.
Session 3 – How to Use Revenue Intelligence to Navigate Supply Chain Chaos
Speaker: Kat Booth – Managed Services Manager, White Cup
In this session, Kat Booth, head of White Cup’s managed services for Office Technology, will discuss the current supply chain disruptions and provide tactical solutions to navigate these changes successfully. She’ll explain how the Managed Services team can help make the most of your Sherpa CRM investment during these turbulent times so you can focus on driving revenue and servicing your customers.
Session 4 – Driving Revenue with Business Intelligence
Speaker: Dustin Hall – Senior Customer Account Manager, White Cup
Join Senior Customer Account Manager Dustin Hall for this session on how business intelligence can drive revenue for your Office Technology dealership. He’ll explain how MITS BI benefits individual sales reps, sales managers, and the company’s overall bottom line with specific dashboards and action plans. This session is excellent for anyone involved in the sales process.
Session 5 – The Most Important Things You’ve Forgotten About Sherpa CRM
Speaker: Kristen Thom – VP of Customer Success, White Cup
Join us for this session as we uncover hidden gems in Sherpa. This class is loaded with tips and tricks you can use immediately to get the maximum value from your Sherpa investment.
Session 6 – Growing Sales Pipeline with Email Marketing
Speaker: Dominic Pontrelli – President, Pontrelli Marketing
Join industry marketing veteran Dominic Pontrelli, of Pontrelli Marketing, as he explains strategies to grow your sales pipeline with CRM marketing. Some critical aspects of successful CRM marketing he’ll cover, include learning how to utilize customer data to target specific audiences, how to use Sherpa account record components to fine-tune messaging, as well as key KPIs to track campaign effectiveness.
"Holy COW - never knew this was here- game-changer."
"Our early success with MITS BI has been with sales reps reviving missed deals and winning deals with higher profit because they have the right, relevant customer intel."
"Lots of valuable insight, I enjoyed learning about maximizing the capabilities of email marketing."
