Eden Capital Appoints Matt Mullen Chief Executive Officer of White Cup

Eden Capital Appoints Matt Mullen as CEO of White Cup. Mullen will succeed Doug Braun who will step aside to pursue new opportunities. Braun joined the company in 2019 and led the company through several important transitions including the integration of Compass Sales Solutions, MITS, and Tour de Force. Braun is working with Mullen on the transition.

As White Cup prepares for the next stage of growth, Mullen will take the reins of the company to navigate a rapidly changing market and evolving buyer preferences. White Cup helps distributors, manufacturers, and office technology businesses strengthen their customer relationships through its technology platform, Hookshot.

“I am thrilled to join White Cup at this exciting time for the company. White Cup has a strong foundation for growth with world-class products purpose-built for their industries,” said Mullen. “I look forward to working with the talented White Cup team to build on this foundation by accelerating value creation and delivery to our customers and stakeholders.”

Most recently, Mullen was President at ProShip, an enterprise software company serving the retail, manufacturing, distribution, and healthcare industries. During his tenure, he transitioned the organization to a high-performance and growth culture and doubled revenue, which led to a successful acquisition. Prior to that, Matt held senior-level positions at Epicor Software and Visa.

“Matt Mullen is a seasoned technology leader who brings to White Cup his deep industry experience and his strong track record of accelerating growth. Given Matt’s go-to-market experience at Epicor and ProShip and product work at Visa, he is highly qualified to lead White Cup into the future.” said Dina Said, Managing Director at Eden Capital.  “We are confident that Matt will successfully expand our sales, marketing, and digital reach to better connect with and serve our customers.”

Read the official release here.

About White Cup

White Cup helps distributors, manufacturers, and office technology businesses strengthen their customer relationships through its technology. White Cup integrates business intelligence (BI), sales enablement (CRM), and ERP data to help businesses discover, capture, and manage data, tailored to a customer’s needs. Accessible any time, anywhere, from any device, White Cup seamlessly gives teams the right data, at the right time, to make the best decisions. More at www.whitecupsolutions.com.

About Eden Capital

Eden Capital is a private equity firm focused on technology, business services, and education. Eden partners with leading management teams, founders, and owners to achieve growth and scale to maximize value for all stakeholders.

For further information, please visit www.edencp.com.