MITS Is Now White Cup BI

See Clearly. Grow Confidently.

Transform raw customer, transactional, and product data from your ERP into actionable insights. MITS BI is now White Cup business intelligence software — a new and enhanced version of the solution distributors have relied on for over a decade. Start with 40 pre-built dashboards, scorecards, and over 1,100 ready-made reports for distributors, and create your own customized reports from there.

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Stay Ahead with Instant Insights: No More Waiting on Reports

Win more deals, increase order value, and identify your best new opportunities with full visibility into your customers, products and vendors. White Cup (MITS BI) brings clarity to your entire team, from executive leadership to sales and marketing to customer support and operations. They’ll have instant access to dashboards and reports, without having to request ad-hoc reports from IT or a data analyst.

Sell Smarter With Comprehensive Customer Scorecards

Personalize your sales strategy with easy access to customer data across channels, including eCommerce. With White Cup BI customer scorecards, you can:

Quickly identify upsell opportunities and personalize your sales strategy based on purchasing patterns and order history
Use AI to recommendthe right products to the right customers at the right time, boosting sales efficiency and effectiveness
Reduce the time your team spends digging through data so they can focus on selling

Empower Productive Coaching with Actionable Sales Rep Scorecards

Equip your sales leaders with the insights they need to drive meaningful conversations and boost team performance. Use dashboards and sales rep scorecards to:

See a 360-degree view of each rep’s customers, sales trends and performance
Identify strengths and areas for improvement
Motivate your team by giving everyone full visibility into key sales performance metrics

Empower Executive Leadership With Key Insights

Develop a culture of data-driven decision making and collaboration by giving all employees access to White Cup BI for one flat fee. Use executive insights to:

Optimize planning by seeing year-to-date sales compared to goals
Set organizational priorities by seeing which customers and products are most profitable
Evaluate inventory and vendor performance

Make Insights Actionable White Cup CRM + BI

Give your team the competitive edge they need to stay ahead. By integrating a powerful, distribution-specific CRM with actionable business intelligence, you’ll drive more informed decisions, accelerate sales, and foster stronger customer relationships.

Make data-driven decisions with real-time insights to guide your sales strategy and identify the best opportunities
Seamlessly integrate White Cup CRM + BI for a 360-degree view of your customers, products, and sales performance.
Equip your team with the tools they need to streamline workflows, save time, and focus on what matters most—closing deals.

Distributors Trust White Cup Business Intelligence Software

Closes deals 75% faster with empowered sales reps, using our CRM and BI products.

"I am able to pull data and save reports that are pre-filtered to only review the data that is important when making decisions without having to sift through the weeds of other info. Reports that used to take me 45 minutes to review are cut down to minutes."

Mike Gracyzk

Pricing Manager

Arlington Industries

"It has definitely helped our users gather and view data quickly and effectively. From sales team members to upper management, a wide variety of users have been very excited to use the software."

Josh Blawat

Junior Systems Administrator

Reinders Inc.

"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while White Cup BI reduces my wrangling."

Eric White

Director of Strategic Initiatives

MFCP - Motion & Flow Control Products, Inc.

“It’s been easier to immediately notice a trend a month or two ahead of time because White Cup is looking at many more data points and displaying it in a way that shows trends. There is nothing in P21 that gives you that really quick snapshot outside of the monthly sales report.”

Eric Schmidt

VP of Operations

Mar-Hy Distributors

“The ease of use and the ease of implementation is a significant plus in my world.”

Holly Horner

IT Manager

Central Turf & Irrigation Supply

"What's nice about White Cup BI is that the roll-out is quite easy. From start to finish, it's quick--didn't even take a week to install. We were able to take the preloaded canned reports, get them to our sales reps, and they were able to run out and provide data to our customers that they had never seen before."

Lance Melnik

IT Manager

Vesco Oil

"We manage sales growth and maximize existing inventory using White Cup BI reports to see if it's trending up or down. It gives us necessary data for locations, regions, customers and account managers."

Todd Taverner

VP Purchasing & Inventory

E.B. Horsman

“White Cup really does make a difference with tracking our customers' trends and specific product lines..profit margins... year over year quarterly sales. It makes it easier to do year-end reviews with our customers. It's been an easy tool to use with our customers and our teammates.”

Jason Giannone

Product Line Support & Development

Bender Plumbing Supply

"We use White Cup BI to create a daily check-in dashboard, enabling us to see cash on hand, sales backlogs and the volume of orders and invoices. It gives me a picture of where the business is at."

Brian Poggetti

Finance Director

Darcoid Rubber

Darcoid Rubber Improves Decision-Making With White Cup/MITS BI

Darcoid Rubber relied on MITS BI, an on-premise software solution, to transform raw data from Epicor P21 into clear trends, forecasting sales, and critical financial data like cash flow and profit margins. As the company began transitioning to other cloud-based software, they decided to move to White Cup BI in the cloud. This gave them faster reporting, better charting functionality because the cloud-based solution is updated frequently, and the ability to configure reports according to their needs without assistance.

Since implementing White Cup’s business intelligence software, finance director Brian Poggetti can see a much clearer picture of business performance for planning purposes, including:

Understanding cash on hand and working capital
Seeing sales performance, projects in the pipeline, and backlogs
Having a clear picture of inventory on hand and product trends

They also eliminated the need to buy more servers and maintain their on-premise solution, which saved them money.

“There’s more flexibility in terms of modeling,” Poggetti said. “And there’s a big difference in the speed of the product (compared to MITS BI). It just works a lot better.”

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Built-in ERP integration

White Cup’s distribution software solutions integrate with the leading distribution ERPs, to create a seamless onboarding experience. We can integrate with any ERP or data source to give your sales team the data they need to win more deals in real-time.

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Business Intelligence Resources

Discover how your distribution company can achieve faster growth with better business intelligence tools.

FEATURED GUIDE

7 Key BI Metrics Distributors Should Be Tracking

Companies that invest in business intelligence are three times more likely to experience strong revenue growth, according to the International Data Corporation. In this resource, you’ll discover what business data you should measure and how to use BI tools to see your performance clearly.

See the Metrics

RESOURCE

Meet the revamped White Cup BI in the Cloud

Give your team a clearer picture of the insights they need to take action. White Cup BI in the Cloud is more intuitive, easier to navigate, and personalized for you.