Get a CRM built for distributors that prioritizes relationships, drives revenue, and keeps your team connected — seamlessly integrating with the tools you rely on every day.
White Cup CRM for Distributors
Transform Customer Relationships and Drive Sales
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Hit Your Growth Goals with a
CRM Built Specifically for Distributors
White Cup CRM is designed to meet the unique challenges of the distribution industry. Our CRM empowers your sales teams to develop stronger, lasting relationships with customers and maximize revenue by providing clear, actionable insights right where you need them.
Say goodbye to data silos and manual processes – with White Cup CRM, you get an intuitive platform that connects with your existing systems to ensure you’re always prepared with the right information to close the sale.
Designed for Distributors, by Experts in Distribution
Get a CRM platform from a partner who understands your business inside and out. White Cup CRM’s features – and our standard implementation process – are purpose-built for distributors, focusing on the unique needs of sales teams who deal with complex product lines, unique pricing structures, and high-stakes client relationships.
Unified Customer Data for Meaningful Relationships
White Cup CRM brings together all relevant customer information into a centralized view. Sales reps, account managers, and customer service teams can easily access purchase histories, online shopping behavior, account notes, email correspondence, and sales activities, ensuring every interaction is productive and informed.
Enterprise-Wide Access with Simple Licensing
White Cup CRM is built for all members of your distribution team to have access to critical customer and sales insights without the hassle of per-user fees or hidden add-ons. With our enterprise licensing model, everyone can access the same data source, aligning your entire team around a single source of truth. This structure supports seamless collaboration and boosts efficiency, with zero surprise costs.
The Distributor’s Advantage:
What Sets White Cup CRM Apart
Comprehensive Customer Relationship Management
- See all essential details of the customer in a single view, from purchasing history to past interactions
- Automatically log all customer interactions, including calls, emails, and meetings, to create a complete customer record.
- Schedule follow-ups and set automated task reminders, ensuring no opportunity or relationship-building moment is missed.
“We love the ability to create widgets that are laser focused on pipeline, open opportunities, top producing accounts and under performing accounts. (White Cup is) giving me a clear direction on how to allocate my time.
Marlon Wilkens
Reinders Inc.
Broad Integration Ecosystem, Including ERP, eCommerce, and White Cup BI
- Seamlessly integrate with leading ERP systems for real-time data on inventory, order status, and more.
- Turn online browsing into buying with eCommerce insights sales reps can act on from the CRM, such as browsing history and abandoned carts.
- Gain deeper insights and boost sales effectiveness with built-in business intelligence and reporting tools.
Sales Automation That Saves Time and Drives Revenue
- Automate follow-ups, set reminders, and streamline tasks triggered by key ERP data points like order status, stock levels, and customer buying patterns.
- Route leads and track opportunity stages for more effective pipeline management.
- Craft segmented campaigns and automate personalized emails to reach customers with the right message at the right time to increase engagement.
- Align on sales and marketing goals and drive performance with detailed reports and forecasts using CRM and ERP insights.
“We’re closing deals more than 30% faster.”
Vanessa Bray
Hartfiel Automation
Your Next Best Actions,
Powered By AI
- Increase order value with tailored product recommendations, helping reps easily suggest relevant add-ons.
- Reach out with timely reordering reminders, based on customer buying patterns.
- Convert slow-moving stock into sales with targeted, automated promotions to protect margins.
- Forecast demand with precision, aligning inventory and resources to reduce risks and drive growth.
Mobile App Optimized for Sales Reps in the Field
- Equip sales reps with essential data, tasks, and mobile features, free of clutter.
- Help reps maximize their time on the road by displaying nearby customers and prospects.
Distributors Trust White Cup CRM + BI
Closes deals 30% faster with empowered sales reps, using our CRM and BI software.
"It has definitely helped our users gather and view data quickly and effectively. From sales team members to upper management, a wide variety of users have been very excited to use the software."
Josh Blawat
Junior Systems Administrator
Reinders Inc.
"I am able to pull data and save reports that are pre-filtered to only review the data that is important when making decisions without having to sift through the weeds of other info. Reports that used to take me 45 minutes to review are cut down to minutes."
Mike Gracyzk
Pricing Manager
Arlington Industries
"White Cup really does make a different with tracking our customers' trends and specific product lines, profit margins, and year-over-year quarterly sales. It makes it easier to do year-end reviews with our customers."
Jason Giannone
Product Line Support & Development
Bender Plumbing Supply
“Distribution is such a niche, and White Cup understood our industry. If you want to have an out-of-this-world, best customer experience you’ve ever had, White Cup is the way to go.”
Katie Crowl
Communications Specialist
LEPCO
“Salesforce was exceptionally expensive, and we probably used 4% of the functionality. And it didn’t integrate with our ERP. We would have needed to invest another $60,000 for a custom-developed integration.”
Cole Callahan
Vice President
Strategic Initiatives
“White Cup is a two-way communication between us and our vendors…so when it comes to getting the ROI on the marketing dollars we’re all spending, you have a much clearer picture.”
John Allard
Owner
Clayton Controls
“You’ll be hard-pressed to find a reporting software, let alone a trends software, that has such ease of use. It’s a user-friendly way for anybody to access the data they want.”
Eric Schmidt
VP of Operations
Mar-Hy Distributors
"White Cup CRM makes it easy for the sales and marketing team to create automated workflows and be more proactive about reaching out to customers."
Angela Hirsch
CRM Administration/Marketing Analytics
Relevant Solutions
Business Intelligence Resources
Discover how your distribution company can achieve faster growth with better business intelligence tools.
BLOG
Benefits of Distribution CRM Software
Distributors deal with multiple challenges around customer relationship management — from keeping up with current market rates and customer needs to ensuring a personal approach to a diverse group of customers.
BLOG
CRM Returns: What Distributors Can Expect
Is your executive team hesitant to implement CRM software because they’re not sure what returns they can expect to see on their investment?
Guide
The Ultimate Guide to CRM Migration
In this guide, we’ll look at important questions distributors should consider before embarking on a CRM migration — and how to build a successful CRM migration strategy.
FAQs
How does White Cup CRM software enhance customer relationship management for distribution businesses?
White Cup CRM is designed with the unique needs of the distribution industry in mind. We enhance customer relationship management by providing a 360-degree view of the customer journey, enabling businesses to track and analyze customer interactions across multiple channels. This holistic approach ensures that our clients can anticipate needs, tailor communications, and deliver exceptional service, thereby strengthening customer relationships and loyalty.
What features does White Cup CRM offer for managing customer data and ensuring data-driven decision-making?
White Cup CRM offers comprehensive features for managing customer data, including advanced segmentation, analytics, and reporting tools. Our CRM integrates data from ERP, eCommerce, and other systems, providing real-time insights into customer behavior, preferences, and purchasing trends. This integration enables our clients to make informed, data-driven decisions, tailor their marketing efforts, and identify new sales opportunities with precision.
Can White Cup CRM integrate with existing systems in the distribution industry for seamless operation?
White Cup CRM offers comprehensive features for managing customer data, including advanced segmentation, analytics, and reporting tools. Our CRM integrates data from ERP, eCommerce, and other systems, providing real-time insights into customer behavior, preferences, and purchasing trends. This integration enables our clients to make informed, data-driven decisions, tailor their marketing efforts, and identify new sales opportunities with precision.
How does White Cup CRM's marketing automation capabilities compare to other CRM solutions in the market?
Our marketing automation capabilities are tailored specifically for the distribution industry, setting us apart from generic CRM solutions. White Cup CRM simplifies email campaigns, lead scoring, and customer segmentation, with a level of precision and customization that addresses the unique challenges and opportunities of distribution businesses.
How does White Cup CRM software improve customer satisfaction in the distribution sector?
White Cup CRM empowers businesses to deliver personalized customer experiences, respond promptly to inquiries and issues, and anticipate customer needs through predictive analytics. By enabling our clients to manage customer relationships more effectively, we help them not only to meet but exceed customer expectations, thereby boosting satisfaction and loyalty.
What tools does White Cup CRM offer for sales pipeline management and optimizing the sales process?
Our CRM provides a suite of tools designed to streamline sales pipeline management and optimize the sales process. Features include detailed sales forecasting, opportunity management, automated follow-ups, and performance tracking. These tools help sales teams and managers to prioritize efforts, focus on high-value opportunities, and close deals more efficiently, ultimately driving revenue growth.
How does White Cup CRM support sales force automation and empower sales teams in distribution businesses?
White Cup CRM supports sales force automation by automating routine tasks, such as data entry, lead assignment, and follow-up scheduling. This automation frees up sales teams to focus on building relationships and closing deals. Our mobile sales app ensures that sales representatives have access to critical information and tools in the field, enabling them to make informed decisions, update records and stay productive anywhere.
What features make White Cup an ideal CRM software for wholesale distributors?
As a subset of the distribution industry, wholesale distributors have unique needs, including the need to manage relationships with suppliers, resellers and end users.
White Cup makes it easy to manage customer relationships at both the account and contact level. Sales and marketing managers can also maintain real-time customer data and create lists to target communications to suppliers, resellers and even end users.
LEPCO is a good example of a wholesale distribution company that has increased profitability using White Cup CRM. the company can create reports and dashboards that show sales performance, top products, and other key performance indicators in a fraction of the time.
They can easily see the relationship between their bill-to and ship-to dealer accounts. The company has also added data to show if an account is a dealer or an end-user.