Why Should Distributors Care About Revenue Intelligence

Why Should Distributors Care About Revenue Intelligence?

The world of distribution is in a continual state of change and at times uncertainty. As many distributors search for creative ways to increase revenue and develop a stronger customer base, others look to the data hidden in their business software through revenue intelligence tools. Why should ALL distributors care about revenue intelligence?

Revenue intelligence platforms help companies drive revenue growth by connecting all parts of the business that directly increase revenue. Revenue intelligence identifies measurable KPIs tied to goals from across the company. The data is provided with a holistic, transparent view of creating value. Each team knows which KPIs they’re responsible for and how those KPIs influence sales.

Despite the challenges in our industry, it is essential that distributors have an eyes wide open approach to a path that creates sustainable growth. Accessing and embracing data-driven insights differentiates a distributor from the competition. White Cup’s Revenue Intelligence platforms enable companies to make sense of their data to make business decisions that lead to growth.

White Cup Revenue Intelligence Platform

What is revenue intelligence?

Revenue intelligence is the process of capturing, discovering insights, and acting on data from multiple business systems that results in improved revenue performance. It is comprised of four main elements:

  1. Capturing of data from multiple business systems to centralize disparate data
  2. Distribution-specific analysis of the data to discover actionable insights
  3. Acting on data-driven and trackable steps to capitalize on the insights
  4. Measuring results to tracking revenue performance

Benefits of Revenue Intelligence Software

Capture Data

Gain a holistic view of your business by having data from multiple systems in one place. Centralizing your data allows for one source of truth for reporting, decision making and increasing your return on investment (ROI).


Discover Insights

Better understand your customer by creating account profiles and analyzing their buying patterns. Be customer committed through a 360-degree view of customer buying trends and history. This insight allows for more meaningful, customized sales conversations providing exceptional customer service.

Business Intelligence provides actionable insights across all departments, not just sales. MITS BI can help identify opportunities in other performance areas, like margins and specific product sales, to keep expenses under control.


Take Action on Insights

A data-driven sales strategy – supported by CRM and Business Intelligence – can help you build a different type of relationship than you’ve had with your customers in the past – one that drives improved revenue and customer loyalty.

Using customized distributor revenue intelligence tools frees up your sales teams to deliver insights that deepen customer relationships. Your sales reps can now focus on providing high-value product expertise, support, and solving customer challenges.


Measure Revenue Performance

You can align everyone in your company with shared goals by tying measurable KPIs to growth activities and communicating those goals to the departments responsible for them. Break down barriers and eliminate unknowns that exist between individual departments.  Save time and money with distributor-focused pre-made dashboards and scorecards.

Revenue Intelligence for Distributors

Distributors care about revenue intelligence because it gives them the upper hand at every revenue touchpoint. They can sell more to existing customers, close more new business, control discounting and be confident in pricing. When every dollar matters, be equipped to capitalize on every opportunity to drive revenue and maximize profit.

Our Revenue Intelligence software integrates data from your ERP, CRM, and Business Intelligence tools into one platform. It is our commitment to partner with the distribution industry to move past the challenges with solutions that are easy to navigate and proven to work. Distributors can count on White Cup’s revenue intelligence platform to grow their business.

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Distributor KPIs that Lead to Revenue Success

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