MITS BI

Distributors handle massive amounts of valuable data—from customers, vendors, and everyone in between. Regrettably, most aren’t turning that data into sales opportunities. The main hurdle? Having an easy way to translate the data into action steps that lead to more sales and better customer experiences.

For more than 20 years, MITS BI by White Cup has been providing the business intelligence solution distributors need to harness the power of their data. The result is better-informed decision-making on sales activity, more relevant customer interactions, and reporting that takes minutes, not hours.

MITS BI for Distributors Product Sheet
MITS BI for Office Technology Product Sheet

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Our Customers

Revenue Intelligence and Analytics is Easier with MITS BI

MITS BI is a business intelligence and reporting software that seamlessly integrates with your ERP system to quickly distill data. It uncovers more sales opportunities, improves customer communications, and spots customer performance trends giving your team instant insight into customer, supplier, and product performance.

MITS BI business intelligence sales insights

Growing Revenue is Easier when Recognizing Trends

Get easy access to sales information, better customer insights, and improved visibility into your sales and order processes.

Have more meaningful customer conversations to address trends specific to their account
Trend purchase data that expose sales opportunities and action steps
Increase visibility of your sales process to improve sales performance

MITS BI business intelligence data software

Improving Profitability is Easier with a 360-Degree View

MITS BI is integrated with White Cup CRM combining sales and account activity

View open opportunities from White Cup CRM on the MITS dashboard, making it easy to coordinate account activity with sales data
Easily drill down into account activity and sales data to prepare for customer meetings
Role-based access keeps reps on task while setting sales managers up to effectively coach team members on specific activities

Differentiating Yourself is Easier with Informed Customer Service

Differentiate yourself from the marketplace with highly tailored analysis of customer transactions and behavior.

Gain additional sales by recognizing trends in customer buying history
Take better care of your customers with a thorough analysis of billing cycles and quoting
Data-driven analytics help you make smart decisions that exceed customer expectations

Enabling your Team is Easier when Software is User-friendly

Increase ROI and better team communications with simple applications designed to improve efficiencies.

Give sales teams a complete 360-degree view of a customer’s transaction history
Gain access to valuable information by providing your employees with customizable dashboards and scorecards
Keep your sales team agile in the field with full access to all MITS BI data from their smartphone or tablet.

                                         Improving revenue performance
                                        Growing revenue 
                                        Challenging the competition
                                        Making sense of your business
                                        Decision making
                                        Challenging the competition 
                                        Your digital transformation
                                        Uncovering actionable insights
                                        The information needed for good decisions
                                        Increasing profitability 
                                        Increasing profitability 
                                        Growing revenue
                                        Growing revenue
                      

is easier

                                        with White Cup.
                                        with revenue intelligence solutions.
                                        with revenue intelligence solutions.
                                        with White Cup.
                                        with White Cup.
                                        with an integrated analytics and CRM solution.
                                        with an integrated analytics and CRM solution.
                                        with analytics you trust.
                                        with analytics you trust.
                                        when you are confident in your data.
                                        when you have a complete view of margin performance.
                                        when you have visibility and control of your sales process.
                                        when your CRM and BI tools are scalable.
                      

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“Knowledge is power and it is much easier to make solid business decisions when you have timely accurate information at your fingertips.”

Bob Hoff Operations Manager, Chase Plastics

"I have spent many years data-wrangling seeking profit performance, and by the time I reached actionable data, I was so far behind it was hard to get to the delivery to the audience to assist in the change. I am looking forward to spending more time driving results for our company while MITS BI reduces my wrangling."

Eric White Director of Strategic Initiatives, MFCP - Motion & Flow Control Products, Inc.

"What's nice about MITS is that the roll-out is quite easy. From start to finish, it's quick--didn't even take a week to install. We were able to take the preloaded canned reports, get them to our sales reps, and they were able to run out and provide data to our customers that they had never seen before."

Lance Melnik IT Manager, Vesco Oil

“The information aggregated on the Scorecards and Dashboards is truly invaluable,“ Bill says, “Not only can we quickly evaluate our sales, our customers, or our product line, MITS has eliminated the extra time and effort it took to manually retrieve this data. It frees up time to do other things, like grow our business.”

Bill Kidd Controller, Johnstone Supply, The Orion Group

Vintage Wine Distributor

After nearly 50 years in business, Vintage Wine Distributor has honed in on exactly what it means to blend data-driven sales and personal relationships. President Casey Forbes explains how White Cup’s MITS BI software became an integral tool that allows his business to move beyond a spreadsheet and take actionable steps to grow into the future.

Casey Forbes, Vintage Wine Distributor, President

Read the Case Study

Integrate Your Technology

Get a 360° view of your customer by integrating our CRM, BI, and pricing software with your ERP, marketing automation platform, and more. White Cup integrates with industry-specific technology platforms, so sales reps can easily access the data they need to win in real-time.

Integrations for Distribution Integrations for Office Technology