For over 20 years, White Cup has been building powerful software that puts timely, accurate, and insightful information right at the fingertips of distributors. MITS BI (Business Intelligence) enables companies to gain easier access to revenue intelligence information that drives growth, increases profitability, differentiates your business, and improves employee engagement.

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MITS BI Business Intelligence Software

Our Customers

Revenue Intelligence and Analytics is Easier with MITS BI

MITS BI is a distributor-focused business intelligence and reporting software that seamlessly integrates with your ERP system to quickly distill data. It uncovers more sales opportunities, improves customer communications, and spots customer performance trends giving your team instant insight into customer, supplier, and product performance.

MITS BI business intelligence sales insights

Growing Revenue is Easier when Recognizing Trends

Get easy access to sales information, better customer insights, and improved visibility into your sales and order processes.

  • Have more meaningful customer conversations to address trends specific to their account
  • Trend purchase data that expose sales opportunities and action steps
  • Increase visibility of your sales process to improve sales performance
MITS BI business intelligence data software

Improving Profitability is Easier with a 360-Degree View

Gain control of your profitability by uncovering expenses and hidden costs.

  • Gain control of increasing overhead by uncovering rising expense trends
  • Identify product lines that are trending in sales and profitability
  • Improve retention by identifying customers that warrant discounted pricing
MITS BI business intelligence data

Differentiating Yourself is Easier with Informed Customer Service

Differentiate yourself from the marketplace with highly tailored analysis of customer transactions and behavior.

  • Gain additional sales by recognizing trends in customer buying history
  • Take better care of your customers with a thorough analysis of billing cycles and quoting
  • Data-driven analytics help you make smart decisions that exceed customer expectations
MITS BI business intelligence software

Enabling your Team is Easier when Software is User-friendly

Increase ROI and better team communications with simple applications designed to improve efficiencies.

  • Give sales teams a complete 360-degree view of a customer’s transaction history
  • Gain access to valuable information by providing your employees with customizable dashboards and scorecards
  • Keep your sales team agile in the field with full access to all MITS BI data from their smartphone or tablet.
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Vintage Wine Distributor

After nearly 50 years in business, Vintage Wine Distributor has honed in on exactly what it means to blend data-driven sales and personal relationships. President Casey Forbes explains how White Cup’s MITS BI software became an integral tool that allows his business to move beyond a spreadsheet and take actionable steps to grow into the future.

Casey Forbes, Vintage Wine Distributor, President
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White Cup distributor software platform

Integrate Your Technology

Get a 360° view of your customer by integrating our CRM, BI, and pricing software with your ERP, marketing automation platform, and more. White Cup integrates with industry-specific technology platforms, so sales reps can easily access the data they need to win in real-time.

Featured Resources

Read, watch, and learn ways your business can grow with revenue intelligence tools.

Take the Easy Path

Unlock the information buried in your business systems with powerful reporting and analytics from MITS BI.
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