Customer Journey

Our customer-centric approach ensures your experience at White Cup is easy and revenue-generating. Throughout your journey with White Cup, we are focused on your revenue growth by delivering speedy time-to-value projects and driving user adoption.

White Cup Customer Journey Consideration

Considering White Cup

Choosing White Cup is more than choosing a piece of software. It’s about choosing a partnership and finding industry experts who will help you reach your most pivotal business goals. Tell us your struggles, needs and objectives, and we’ll provide guidance and solutions specific to your industry.

  • Define the goals
  • Demonstrate the solution
  • Choose White Cup
White Cup Customer Journey Onboarding

Onboarding and Implementation

As a new customer, you’ll immediately receive a dedicated Project Manager to welcome you to White Cup. This representative will ensure a smooth transition from your sales rep to your implementation team. You can count on White Cup implementing your revenue intelligence solutions for the quickest time to value possible.

  • Assign dedicated Project Manager and implementation team
  • Define success, needs and timelines for your project
  • Complete implementation with configuration, training and testing, so admins and users are set up for success
  • Get to go-live with a focus on fast time to value
  • Transition project to support team for seamless post-launch support
White Cup Customer Journey Adoption


White Cup doesn’t stop when an implementation is completed. We partner with you to ensure your team adopts our technology to generate more revenue. Our extensive training resources and annual user conference are available to drive user adoption and ROI.

  • End user training
  • Support portal
  • Knowledge base resources with on-demand and live training
  • Annual user conference
  • Dedicated Customer Account Manager
white cup BI business intelligence software

Value Delivery

We are confident our revenue intelligence technology will deliver revenue growth for your business. We ensure a seamless customer journey through onboarding, implementation, adoption, and ongoing support to ensure our software delivers easy-to-prove value as fast as possible.

  • Ongoing engagement with your Customer Account Manager
  • Industry-specific KPIs to track and measure revenue growth
  • Industry and solution thought leadership resources
  • Continued advancements of White Cup products

Customer Resources

Professional Services

During and post implementation, we provide consultative and operational support to align with your business objectives and needs. Our professional services team is your partner and trusted resource.


Increase user adoption and speed to ROI with our on-demand and live training resources. Training videos, recorded webinars and user manuals are conveniently available 24/7. Live trainings are led by White Cup certified trainers with deep industry experience.


Whether you have a ticket to submit or general question, the White Cup support team is ready to help. You can trust White Cup to provide effective and timely resolutions to your support needs.

Ideas Portal

Share your suggestions for improving White Cup products through our Ideas portal, available for designated customer representatives. Our product management reviews and evaluates customer suggestions and comments regularly, ensuring the voice of our customers is heard.

Take the Easy Path

With our industry-specific CRM and BI tools, making smart decisions from your data has never been easier.
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