White Cup Pricing

Pricing strategies often involved a lot of gut feeling and guessing of what a specific customer would pay for certain products. These decisions were usually made at the sales rep or counter level. This creates a wide variety of pricing accuracies, and consistency, resulting in lost profit and opportunity. Intelligently drive gross profit and 10x ROI for your business through White Cup Pricing software for distributors.

White Cup Pricing Product Sheet

White Cup Pricing Software for wholesale distribution

Drive Profit Exponentially with White Cup Pricing

The White Cup Revenue Intelligence platform offers distribution-focused technology that improves both top-line revenue and bottom-line profit. White Cup Pricing gives you the tools and methodology to drive value through consistent profitable growth. With White Cup Pricing, complex customer and product segmentation and pricing analysis that used to take weeks now take minutes.

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Segmentation Creates a Foundation for Success

Customer and product segmentation is the foundation for intelligent pricing practices. Without the right tools, it can be a daunting task. White Cup Pricing allows distributors to visualize and then realize the opportunities within your customer and product segments.

  • Group customers by buying habits, profitability, and cost to serve, not just by size to discover new opportunities to make price adjustments
  • Easily view the big picture of segment performance or drill down into customer and product data
  • Quickly generate “what if” scenarios to model potential outcomes before committing to overall segment changes
women in distribution working on white cup pricing software on laptop

Replace ‘Gut-Instinct’ Pricing with Data-Driven Decisions

White Cup Pricing eliminates the guesswork in both price setting and overrides. We make it easy to look at different pricing models quickly, revealing opportunities for immediate action.

  • Create statistical pricing for floor, ceiling, and mean targets
  • Identify and prioritize gross profit opportunities by customer and product groups
  • Set sales cross-sell action plans by analyzing the intersection of customer segment buying data and product groups
  • Cross-sell to your customers through buying and product analysis
White Cup Pricing Software

Minimize Overrides to Maximize Revenues

Gain greater control over your pricing strategy and reduce pricing concessions. Haphazard pricing overrides create a staggering loss of profit. Just one percent improvement in price translates into a 10% operating profit. That represents a 4X increase in profitability compared to a one percent increase in sales volume.

  • Improve margin and make pricing override decisions backed by data
  • Coach your sales team to offer the customer the right price at the right time.
  • Quickly demonstrate where pricing change recommendations are picking up profit week-over-week right from the start
  • Flexibility to grant overrides when reasonable, easily reviewable on a case-by-case basis
White Cup Pricing Software

White Cup Pricing, Powered by epaCUBE: Driving Adoption for More Dollars from Day One

White Cup Pricing is powered by epaCUBE, offers distribution industry’s most experienced pricing team. Every step of the way, you’ll have access to pricing experts to empower your team to be self-sufficient. The goal is to provide training and guidance to continually improve and refine your pricing strategies year after year. You’ll see the dollars add up – with an ROI that’s visually measurable and demonstrable — beginning on day one.

  • Comprehensive guidance yields early buy-in with proven, best practice rollout plans
  • Customized training based on team skillset and needs with high impact/low-risk changes to spur adoption and excitement from quick wins
  • Weekly pricing performance reviews and customer success dashboards provide precise results
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Achieve a proven 10x ROI with White Cup Pricing Software. Use our ROI Calculator to see how by entering your own data!

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Customer Story: HVAC and Plumbing Distributor

A North American HVAC and Plumbing Distributor standardized their pricing methods across the organization with White Cup Pricing, powered by epaCUBE. The result was a 40X ROI after implementation and an immediate impact on margins, gross profit and overall efficiency.


“White Cup Pricing provided us with data that highlighted where we had been charging too much or not enough based on our new matrices and created an accurate global price matrix that we really needed.“

– Corporate Pricing Manager

Read the Case Study
HVAC and Plumbing Distributor Customer Story

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