Driving Revenue with Software for Distributors: CRM, BI & AI-Powered Insights
Grow Smarter with White Cup Distributors today face unprecedented challenges: complex product lines, razor-thin margins, and high customer expectations. White Cup helps wholesale distributors tackle these issues head-on, using a unified platform to simplify sales and drive revenue.
White Cup CRM — Built for Distribution
White Cup’s CRM transforms distributor selling by combining ERP and eCommerce with field-ready tools so you can close deals faster and retain more business.
Relentlessly drive revenue with a CRM built for distributors
Prioritize accounts with smart scorecards tied to buying behavior and margin potential
Automate follow-ups to support order processing and shipping, email campaigns, and task management based on ERP triggers
Give outside sales teams mobile access to critical customer info, even on the road
White Cup BI — Turn Your Distribution Data Into Revenue
White Cup BI gives distributors the visibility they need to make confident, data-driven decisions—without waiting on IT or exporting spreadsheets. White Cup BI Management systems allow users to:
- Spot customer buying trends, gaps, and margin risks in real time
- Track vendor performance, product movement, and dead stock across locations
- Enable sales, ops, and finance teams with dashboards tailored to their roles
- Forecast demand and revenue with data you already have in your ERP
From the C-suite to the sales floor, White Cup BI puts actionable insights into the hands of every decision-maker.
White Cup AI — Next-Best Actions That Actually Move the Needle
Distributors don’t need “just another AI tool.” They need real, revenue-generating intelligence purpose-built for the complex, relationship-driven world of distribution that drives meaningful change in their business processes. White Cup AI’s wholesale distribution software delivers exactly that:
- Surface smart product suggestions based on order history and buyer patterns
- Prompt reps with real-time upsell, cross-sell, and churn-risk alerts
- Capture better data with AI Field Notes—no manual entry required
- Forecast demand and automate reorders with StockSense and Predictive Sales Forecasting
It’s AI made for distribution: smarter decisions, faster actions, and more wins.
ERP Integrations — Bridge the Gap Between Sales and Operations
Your ERP holds the data—White Cup brings it to life. We integrate out of the box with leading distribution ERPs like Epicor Prophet 21 (P21), Eclipse, Infor, SAP Business One, DDI System,, and more.
By connecting ERP data directly into CRM, BI, and cloud-based AI workflows, distributors gain:
- Real-time visibility into customer history, inventory, pricing, and orders
- Faster quoting and fewer errors with live product and pricing data
- Tighter coordination between sales, customer service, and fulfillment
No data silos. No manual workarounds. Just seamless execution across your revenue engine.
Ready to Transform Your Distribution Business?
Whether you’re aiming to sharpen your sales strategy, manage inventory, gain instant visibility into performance or order fulfillment, or automate your next best action, White Cup delivers one powerful platform—purpose-built for distribution.
Let’s simplify your tech stack, connect your teams, and help you turn data into revenue.
