Reimagining Distributor-Supplier Relationships:

In Search of New Opportunities and Greater Profits


White Cup was a proud sponsor of MDM – Modern Distribution Management’s SHIFT The Future of Distribution Conference in September 2022, which brought top industry experts together to discuss crucial elements of sales transformation, digital commerce, analytics, and the future of work. But the overarching topic was Reimagining Distributor-Supplier relationships in the post-pandemic era.

In this eBook, we featured new research from industry think tanks presented at the conference that crystalizes critical pivots in the industry landscape. Then, we explored the background for the shifts distributors need to make to seek out new opportunities and greater profits.

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