There are numerous CRM solutions, but most aren’t designed with wholesale distribution sales in mind. General CRM solutions like Salesforce and HubSpot require extensive customization, a level of integration with enterprise resource planning (ERP) software most providers aren’t equipped to handle, and a steep learning curve.
The best CRM software is not only designed for wholesale distribution; it’s designed to transform the way your company operates. This is why we developed White Cup CRM and BI as a single, powerful solution for distributors. It’s designed as a modern wholesale CRM, but with all the business insights, functionality and templates your distribution team needs to get started from day one. Our team understands the wholesale distribution business better than anyone, and we know how to organize data from ERP systems into actionable insights for your entire team. This significantly reduces implementation timelines while eliminating the need to hire a dedicated partner or develop custom integrations.
With widespread access to CRM insights, your team can proactively engage customers. Sales identifies top products, marketing runs effective campaigns, and customer support manages open orders.
CRM software providers that only focus on the distribution business understand how ERP data is structured and how to map it to all the fields you need. This shortens the set-up time to a matter of weeks instead of many months.
General CRM systems, lacking vertical focus, often introduce irrelevant features for distributors. This complexity can discourage sales reps and marketing managers from continued use.
When every team member uses your system and sees the insights that are most relevant to them, they can prioritize their next best actions and work together to drive growth.
Many CRMs limit you to a certain number of users and charge hundreds or thousands of dollars per user, per year. By eliminating these hidden costs, your team achieves a faster ROI.
Empower your sales team with CRM and BI tools for enhanced field conversations, quicker activity logging, and increased focus on surpassing quotas.
White Cup has built integrations with the leading distribution ERPs, to create a seamless onboarding experience. Not using one of these ERPs? We can build a custom integration with any ERP or data source to give your sales team the data they need to win more deals in real-time.
Our ERP integration gives you all the insights you need to see your best opportunities clearly and seize them faster. You can see billing and shipping information on accounts and contacts, accounts payable and accounts receivable, open orders and quotes, sales bookings, inventory snapshots, purchasing data and more.
Director of Strategic Initiatives
Callico Distributors, Inc
500+ Employee Electrical
Supply Distributor
Sales & Marketing
CMD Corporation